Media Works, Ltd. Tech Stack

Media planning and buying agency serving regional and national brands

Advertising Services Baltimore, MD 11–50 employees Founded 1989 Privately Held

Media Works is a 35-year-old, woman-owned agency running a traditional media-buying operation (The Trade Desk, Google Ads, broadcast planning) while actively experimenting with AI video generation (Runway, Sora) and social-first content production. The tech stack reveal signals tension: they're stuck on manual video editing and inefficient AI workflows despite adopting generative tools, and the project list (AI-driven social video, hook development, TikTok/Meta variants) shows they're chasing creator-economy skills their current team composition doesn't yet support. Marketing department dominance with mid-level hiring velocity suggests they're scaling production capacity but still operating as a service bureau, not a tech-enabled platform.

Tech Stack 24 technologies

Core StackThe Trade Desk After Effects Adobe Premiere Pro Canva Adobe Creative Cloud Adobe Illustrator Google Ads Google Analytics QuickBooks Word Excel PowerPoint Meta Instagram Pinterest Twitter TikTok LinkedIn Runway Sora Photoshop Datorama X Microsoft Office

What Media Works, Ltd. Is Building

◆Challenges

Adapting to new media changes
Expanding account management
Manual video editing bottleneck
Inefficient ai workflows
Inconsistent brand presence across channels
Lack of integrated design and community management
High-volume data entry

▲Active Projects

Monthly performance reporting
Media execution project management
Programmatic media campaigns
Ai-driven social video content
Hook and transition development
Meta and tiktok ad variants
Social-first visual identities
Campaign visuals
Website landing page elements
Social media content production

Hiring Activity

Decelerating15 roles · 3 in 30d

Department

Marketing

Finance

Seniority

Mid

Junior

Director

Senior

Notable leadership hires: Account Director

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About Media Works, Ltd.

Media Works handles full-service media planning, research, and buying across broadcast, digital, social, cable, and direct response channels for mid-market clients across the United States. Founded in 1989 and headquartered in Baltimore, MD, the agency operates through three engagement models: direct client relationships, white-label partnerships with creative agencies, and overflow resource staffing. The company employs 11–50 people with active headcount in multiple states and Germany. Recent recognition includes Maryland women-owned business and social-media leadership awards. Current operational focus includes monthly performance reporting, programmatic campaign execution, and expanding account management capabilities.

HeadquartersBaltimore, MD

Company Size11–50 employees

Founded1989

Hiring MarketsUnited States, Germany

Frequently Asked Questions

What is Media Works' tech stack?

Media Works uses The Trade Desk and Google Ads for programmatic buying, Meta/Instagram/TikTok/Pinterest/Twitter/LinkedIn for social execution, Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator, After Effects) for design and video, Runway and Sora for AI video generation, Canva for quick creative, and Datorama for analytics and reporting.

Where is Media Works headquartered?

Media Works is headquartered in Baltimore, Maryland. The company was founded in 1989 and maintains employees across multiple US states and Germany.