美
美呗 operates China's largest medical beauty e-commerce platform, serving approximately 20 million users across PC and mobile. The hiring and project mix reveals a company in aggressive content and performance-marketing mode: 43 of 67 open roles are marketing-focused, with active projects spanning short-video operations (Xiaohongshu, Douyin, Kuaishou), content strategy, and ad optimization—signaling a shift toward social-commerce and influencer-led customer acquisition.
Tech Stack 11 technologies
Core StackMySQL Xiaohongshu Douyin Kuaishou WeChat Photoshop WeChat Work Excel Microsoft Office GoPro Final Cut Pro
What 美呗 Is Building
◆Challenges
- Improving ad roi
- New user acquisition
- Ad spend optimization
- Increasing conversion rates
- Improving conversion rate
- Ip account incubation
- Ad optimization challenges
- Optimizing content performance
- Building incubation process
- Driving traffic for medical beauty business
▲Active Projects
- New media operation
- Content and ad strategy development
- Image and text operation strategy
- Training system development
- Telemarketing project development
- 小红书后台运营数据分析
- Social media content creation
- Group reading club operation
- Content planning and optimization
- Data-driven content performance analysis
Hiring Activity
Minimal65 roles · 0 in 30d
Department
Seniority
Notable leadership hires: short video director, Video Content Director, Short Video Director
Company intelligence
