MDCV operates four wine estates in Provence focused on premium rosé production and wine tourism. The tech stack is lightweight and marketing-focused (Adobe Creative Suite, social platforms, CRM) with no engineering infrastructure, reflecting a brand-and-sales-led model rather than a product or tech business. Hiring has decelerated with ops roles dominating the active pipeline, suggesting focus on internal efficiency gains as the business scales tourism and hospitality offerings.
MDCV is a collective of four Provençal wine estates—Château de Berne, Château des Bertrands, Château Saint-Roux, and UP Ultimate Provence—operating across wine production, wine tourism, hospitality, and events. The estates hold ISO 9001 quality certification for wine activities. Beyond wine sales, MDCV operates restaurants, hotels, spas, a cooking school, and event venues on estate grounds. The organization is headquartered in Le Cannet-des-Maures and employs 201–500 people. Current operational priorities include menu development and renewal, deployment of local commercial strategy, and addressing cost and margin management amid high seasonal demand fluctuations.
MDCV uses CRM, Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom), Office tools (Word, Excel, PowerPoint), Canva, and social platforms (Instagram, TikTok, YouTube, LinkedIn) for marketing and customer relationship management.
Headquartered in Le Cannet-des-Maures, Provence-Alpes-Côte d'Azur, France. The collective operates four estate properties across the Provence region.
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