Multi-brand restaurant chain managing growth across 25 locations
Mc Wilson Corporation operates two restaurant brands (Tokyo Bubble Tea and Gringo Chicken & Ribs) across 25 stores in the Philippines, with active hiring across finance, marketing, and operations. The tech stack is primarily social-media and e-commerce focused (Meta, TikTok, Shopify, WordPress), paired with SAP for backend operations — typical for a growing QSR chain. Current pain points cluster around inventory management, cost control, and operational compliance, with projects centered on new-store rollouts and system upgrades to support scaling.
Mc Wilson Corporation is a Philippine-based restaurant operator founded in 2005, running two distinct brands: Tokyo Bubble Tea and Gringo Chicken & Ribs. The chain currently operates 25 locations and is in active expansion mode. The company manages food safety, inventory, and point-of-sale operations across multiple store formats, supported by SAP, Shopify for e-commerce, and WordPress-based web presence. Marketing and customer acquisition run through social channels (TikTok, Meta, Instagram) and paid advertising. Hiring is concentrated in finance, marketing, and operations roles—reflecting the operational complexity of multi-location F&B management.
SAP for backend systems, Shopify for e-commerce, WordPress for web presence, Meta/TikTok/Instagram for marketing and customer acquisition, and Google and Facebook Ads Manager for paid campaigns.
Currently 25 stores across two brands: Tokyo Bubble Tea and Gringo Chicken & Ribs, with expansion projects underway.
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