Marketdata Tech Stack

CRM and loyalty consulting firm building data-driven marketing automation at scale

Business Consulting and Services São Paulo, São Paulo 201–500 employees Privately Held

Marketdata is a Brazil-based CRM and loyalty consulting practice serving mid-market brands. The tech stack—Salesforce Marketing Cloud, Braze, Tableau, Power BI, Databricks, and Adobe tools—is typical for a managed-services consultancy, but the hiring shape reveals operational depth: 26 marketing and data roles against only 1 engineering hire suggests they're scaling delivery and analytics capacity to handle more complex implementations, not building proprietary software. Active projects around loyalty program strategy, propensity modeling, and campaign measurement indicate they're operating at the execution layer, not tooling.

Tech Stack 34 technologies

Core StackPython Power BI Tableau SAS PySpark Braze Salesforce Lucidchart Miro Apex Databricks Salesforce Marketing Cloud R SQL Excel PowerPoint Adobe Salesforce Loyalty Management Salesforce Sales Cloud Salesforce Service Cloud Visio Adobe Campaign Lightning Web Components Visualforce SOQL REST SOAP Git CI/CD Adobe Experience Cloud+3 more

AdoptingPython R

What Marketdata Is Building

◆Challenges

Loyalty program implementation
Data pipeline maintenance
Rigorous testing of campaigns
Platform efficiency optimization
Improving campaign measurement
Enhancing data-driven decision making
Maximizing conversion and satisfaction
Complex process automation
Integrating adobe ecosystem with external systems
Unifying event tagging across sources

▲Active Projects

Loyalty program implementation
Loyalty program strategy
Propensity modeling
Technical jumps between systems for navigation optimization
Offer selection process
Campaign measurement system
Crm analytics squad integration
Payment data flow automation
Interactive dashboards in tableau
Multichannel campaign automation

Hiring Activity

Accelerating30 roles · 20 in 30d

Department

Marketing

Data

Engineering

Seniority

Mid

Senior

Intern

Junior

Principal

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About Marketdata

Marketdata provides CRM, marketing automation, loyalty program, and data analytics consulting to enterprises in Brazil. The firm specializes in customer experience, loyalty strategies, and martech integration, with stated expertise in CRM, analytics, marketing automation, and AI-driven capabilities. They operate as a managed-services organization building custom implementations around Salesforce, Adobe, and Braze, supported by internal data science (propensity modeling, campaign measurement). The organization spans 201–500 employees, headquartered in São Paulo, and is part of the WPP and VML groups. Active hiring is concentrated in marketing and data functions, reflecting delivery-led growth.

HeadquartersSão Paulo, São Paulo

Company Size201–500 employees

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Marketdata use?

Salesforce (Marketing Cloud, CRM, Loyalty, Sales, Service), Braze, Adobe (Campaign, Experience Cloud), Databricks, Tableau, Power BI, SAS, Python, R, SQL, and Git/CI-CD. Stack emphasizes CRM platforms, marketing automation, and business intelligence.

Is Marketdata hiring engineers?

Minimal engineering hiring: only 1 active engineering role vs. 26 marketing and data roles. Current open positions favor marketing (14) and data (12), with mixed seniority levels.