MarketCast Tech Stack

Entertainment and sports marketing research with ad measurement and brand tracking

Market Research Culver City, California 501–1,000 employees Founded 1988 Privately Held

MarketCast operates a research and analytics platform for entertainment, sports, and technology brands, combining primary research with AI and big data. The tech stack reveals a mature analytics infrastructure—Looker, Tableau, Power BI across SQL Server, Postgres, Redshift, and Oracle—built on AWS and modern web frameworks (React, Node.js). Hiring is heavily weighted toward data (9 roles) and engineering (6), while active projects span ad measurement, creative testing, and dashboard automation, suggesting a shift from manual research delivery toward scalable, real-time reporting infrastructure.

Tech Stack 26 technologies

Core StackLooker Tableau Power BI Python Marketo HubSpot React Angular Node.js JavaScript TypeScript AWS AWS Lambda CloudFront SQL Server Oracle Redshift PostgreSQL Pandas SQL Word PowerPoint API Gateway AWS ECS AWS EMR Azure

What MarketCast Is Building

◆Challenges

Improving accuracy of performance reporting
Real-time reporting for quality metrics
Integrating disparate data sources
Ad inventory management
Accurate ad insertion
Increasing qualified leads
Scaling lead generation
Client churn risk
Compression risk signals
Improving survey turnaround time

▲Active Projects

Creative materials testing
Interactive dashboards for delivery and financial performance
Data governance and quality assurance protocols
Ad mapping for broadcast and ott platforms
Ad tag quality checks
Focus group support
Demand generation strategy
Marketing automation optimization
Multi-channel campaign execution
Sales enablement materials

Hiring Activity

Steady25 roles · 9 in 30d

Department

Data

Engineering

Marketing

Research

Ops

Sales

Seniority

Senior

Junior

Manager

Director

Mid

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About MarketCast

MarketCast helps marketers and advertisers measure campaign performance, test creative, and track brand health across entertainment, sports, and technology sectors. Founded in 1988, the company serves mid-to-large media, streaming, and consumer brands. Core capabilities include primary research, audience segmentation, brand tracking, and ad effectiveness measurement across broadcast, OTT, and digital platforms. The company operates from Culver City, California, and employs 501–1,000 people across research, engineering, data, and sales teams in the United States, United Kingdom, and India.

HeadquartersCulver City, California

Company Size501–1,000 employees

Founded1988

Hiring MarketsIndia, United Kingdom, United States

Frequently Asked Questions

What tech stack does MarketCast use?

MarketCast runs Looker, Tableau, and Power BI for analytics; SQL, Python, and Pandas for data work; React, Node.js, and TypeScript for front-end; and AWS (Lambda, ECS, EMR, CloudFront), SQL Server, Oracle, Postgres, and Redshift for infrastructure.

Where is MarketCast headquartered?

MarketCast is headquartered in Culver City, California. The company was founded in 1988 and is privately held with 501–1,000 employees across the US, UK, and India.