MarineMax Tech Stack

Largest recreational boat and yacht retailer with integrated marina, brokerage, and manufacturing operations

Retail Oldsmar, FL 1,001–5,000 employees Founded 1998 Public Company

MarineMax operates a vertically integrated marine lifestyle business spanning dealerships, marinas, superyacht brokerages, boat manufacturing, and charter vacations across 120+ global locations. The tech stack reflects a retail operation in transition: Acumatica (ERP), Snowflake + SQL Server (data warehouse), Qlik + Tableau + Power BI (analytics), alongside emerging adoption of DocuWare (document automation) and Algolia (search) while phasing out Dynamics 365. Pain points cluster around operational friction—inventory turnaround, repair work queues, open work orders, AP workflow inefficiency—and compliance burden (AML regulations), suggesting the company is modernizing legacy processes rather than building new digital products.

Tech Stack 35 technologies

Core StackTableau Snowflake SQL Server JavaScript Python AWS HubSpot WordPress PHP Cloudflare Asana Power BI Acumatica Excel Qlik Azure GCP eBay Outlook Word PowerPoint Cognos Microsoft Office Meta Fusion 360 Webflow Pantheon WP Engine Google Tag Manager Google Analytics 4

AdoptingDocuWare Concur Algolia Nuxt

ReplacingDynamics 365

What MarineMax Is Building

◆Challenges

Compliance with aml regulations
Inventory and turnaround time
Turnaround time on repair work
Optimizing deal management
Enhancing f&i profitability
Timely collection of factory credits
Open work orders
Inefficient ap workflow
Maintaining data quality and accuracy
Ensure continuous financial growth

▲Active Projects

Boat shows and promotional events
Hris implementations
Customer getaways cruises and tours
Lost sale report analysis
Revenue projection report maintenance
F&i process implementation
Process improvement initiatives for financial reporting
Store annual marketing plan
Getaways! trips
Annual operating budget

Hiring Activity

Steady160 roles · 65 in 30d

Department

Ops

Sales

Engineering

Finance

Support

Data

Marketing

Seniority

Mid

Junior

Manager

Senior

Intern

Notable leadership hires: Payments Automation Project Lead

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About MarineMax

MarineMax is the world's largest recreational boat and yacht retailer, serving a market spanning boat buyers, yacht owners, sport fishing enthusiasts, and luxury charter guests. The business encompasses over 70 dealerships and 65 marina and storage facilities globally, with owned brands including Cruisers Yachts and Intrepid Powerboats (manufacturers), IGY Marinas (luxury marina network), Fraser Yachts and Northrop & Johnson (superyacht brokerages), and MarineMax Vacations (charter operations in the British Virgin Islands). Revenue streams include new and used boat sales, yacht brokerage, marina docking and storage, financing and insurance services, repair and service work, and digital connectivity products (Boatyard and Boatzon). The company is publicly traded (NYSE: HZO) and headquartered in Oldsmar, Florida.

HeadquartersOldsmar, FL

Company Size1,001–5,000 employees

Founded1998

Hiring MarketsUnited States, Monaco

Frequently Asked Questions

What tech stack does MarineMax use?

MarineMax uses Acumatica (ERP), Snowflake and SQL Server (data platforms), Qlik, Tableau, and Power BI (analytics), HubSpot (CRM), and AWS/Azure/GCP for cloud infrastructure. Currently adopting DocuWare, Concur, and Algolia while replacing Dynamics 365.

Where does MarineMax operate?

MarineMax has over 120 locations worldwide, including over 70 dealerships, 65 marina and storage facilities, and operations in the United States and Monaco. The company is headquartered in Oldsmar, Florida and owns charter operations in Tortola, British Virgin Islands.