MAOMAO Tech Stack

Asian grocery marketplace with dual B2C and B2B sales channels

Food and Beverage Retail Berlin, BE ~15 employees Founded 2022 Privately Held

MAOMAO operates a two-sided Asian grocery platform launched in 2022, split between direct consumer sales and wholesale. The tech stack is almost entirely social-commerce and content—TikTok, Instagram, TikTok Shop, Shopify, Klaviyo—with heavy use of Adobe and DaVinci for video editing. The hiring shape (10 of 14 hires in marketing, mostly interns) and active projects (TikTok content strategy, livestreams, social media creation) reveal a company betting hard on creator-driven sales and short-form video, not on product tech.

Tech Stack 13 technologies

Core StackAdobe Premiere Pro Canva Shopify Google Ads Klaviyo TikTok Instagram TikTok Shop Meta Final Cut Pro YouTube DaVinci Resolve Meta Business Suite

What MAOMAO Is Building

◆Challenges

Scaling brand
Improving conversion rates
Expanding product assortment
Scaling e-commerce operations

▲Active Projects

Social media content creation
Email marketing flows
Product picture editing
Tiktok content strategy
Website optimization
New sku development
Growth channel testing
Product maintenance
Livestreams
Shop operations

Hiring Activity

Steady15 roles · 5 in 30d

Department

Marketing

Ops

Finance

Operations

Seniority

Intern

Mid

Junior

Manager

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About MAOMAO

MAOMAO is a Berlin-based grocery platform specializing in Asian products, operating dual channels for retail customers and business buyers. Founded in 2022, the company currently operates with roughly 15 people split between marketing, operations, and finance. The business is built on social commerce (primarily TikTok and Instagram) and hosted on Shopify, with email retention via Klaviyo. Active initiatives include expanding SKU depth, testing new growth channels, and optimizing both website conversion and shop operations.

HeadquartersBerlin, BE

Company Size~15 employees

Founded2022

Hiring MarketsGermany

Frequently Asked Questions

What sales channels does MAOMAO operate?

MAOMAO serves both B2C (direct consumer) and B2B (wholesale) markets. The platform runs on Shopify and TikTok Shop, with heavy emphasis on social media sales through TikTok and Instagram.

What is MAOMAO's primary growth strategy?

Social-first commerce via short-form video. Active projects include TikTok content strategy, livestreams, social media content creation, and growth channel testing. Content production tools (Adobe Premiere, DaVinci Resolve, Final Cut Pro) are core to operations.