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Manulift is Canada's largest telehandler specialist, distributing and renting equipment from Merlo, Snorkel, and Skytrak across construction, agriculture, mining, and industrial sectors. The company runs a sales-heavy org (38 sales roles open) with steady hiring velocity and a mid-market workforce structure. Active projects center on expanding Merlo's footprint into construction and industrial verticals, while pain points cluster around hard-to-fill sales roles and scaling rural market penetration—signals of a distributor hitting geographic and channel growth limits.
Tech Stack 22 technologies
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What Manulift Is Building
◆Challenges
- National expansion
- Hard-to-fill sales roles
- Team performance improvement
- Identifying sales bottlenecks
- Improving sales processes
- Growing merlo presence
- Expanding construction market
- Expanding footprint in rural markets
- Old ways of doing things
- Inventory management
▲Active Projects
- Grow merlo’s presence in the construction sector
- Expanding merlo’s presence in the industrial sector
- Strategic recruitment campaigns
- Industry-specific talent maps
- Deliver strategic equipment solutions
- National expansion
- Quarterly business plans for trades
- Modernize contractor methods
- Job fairs
- Training program coordination
Hiring Activity
Steady90 roles · 30 in 30d
Department
Seniority
Notable leadership hires: Sales Performance Director, Sales Director, Marketing Director
Company intelligence
