Premier League football club operating stadiums, academies, and hospitality venues
Manchester City operates a complex, multi-site sports and entertainment operation—two stadiums, a training academy, and hospitality infrastructure across the Etihad Campus. The tech stack is operational (SAP, Agresso, Braze) rather than engineering-heavy, and hiring is concentrated in ops and marketing, pointing to a business scaling fan experience and venue management rather than product development. Pain points cluster around maintenance efficiency, system stability during events, and the operational overhead of running year-round non-matchday entertainment.
Manchester City FC is a Premier League football club founded in 1894, headquartered in Manchester, England. The club operates the 53,500-capacity Etihad Stadium, the 7,000-capacity Joie Stadium, and the City Football Academy, which serves the men's, women's, and youth academy teams. Beyond match operations, the club is developing hospitality, leisure, and entertainment offerings across the campus, including a hotel and restaurant, residential programs, and non-matchday event venues. The organization employs 501–1,000 people across operations, marketing, performance, sports, academy, and support functions.
SAP and Agresso for enterprise resource planning, Braze for fan communications, Microsoft Office suite (Outlook, Excel, Word, PowerPoint), and Adobe Creative Suite (Premiere Pro, Photoshop, After Effects) for content production.
Manchester, England. Operations include the Etihad Stadium (53,500 capacity), Joie Stadium (7,000 capacity), and the City Football Academy, all situated on the Etihad Campus.
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