Parisian couture house scaling luxury retail operations across boutiques and regions
Maison Alaïa is a privately held luxury fashion house founded in 1964, operating from Paris with a footprint spanning France, UAE, US, Japan, and Saudi Arabia. The hiring mix—heavily skewed toward sales and operations roles, with most positions at intern and early-career levels—reflects active expansion of boutique networks and store operations rather than product innovation. Pain points cluster around vendor management, inventory control, and sales execution, suggesting the org is managing rapid geographic and retail scaling while maintaining craft-focused production.
Notable leadership hires: Boutique Director
Maison Alaïa is a Parisian couture maison specializing in women's fashion centered on innovative knitwear and sculptural silhouettes. The house operates boutiques and wholesale channels across multiple regions, selling primarily to direct retail customers and wholesale partners. With 51–200 employees based primarily in Paris, the company maintains in-house ateliers for design and production while managing a distributed retail and supply-chain operation. Current operations span boutique management, collection development, vendor coordination, and clienteling initiatives.
SAP and ERP for operations, Salesforce for CRM, PLM for collection management, Jira for project coordination, and Adobe Creative Suite (Photoshop, Illustrator, InDesign) for design workflows.
Developing new collections, building a clienteling application, optimizing store operations, streamlining vendor relationships, and managing production scheduling and inventory workflows.
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