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MAAP Tech Stack

Premium cycling apparel brand scaling direct-to-consumer with BI and retail expansion

Retail Apparel and Fashion Port Melbourne, Victoria 51–200 employees Founded 2014 Privately Held

MAAP designs performance cycling apparel from Melbourne with a stack centered on Shopify, Klaviyo, and Google Analytics—the classic DTC playbook. Current hiring and project focus reveal a company building out financial planning and retail infrastructure: they're investing in BI/reporting systems, modeling store openings, and launching a global digital growth engine, while simultaneously wrestling with shipping-finance mismatches and order fulfillment friction. The manager-level hiring spike across marketing, sales, and product suggests a transition from startup hustle to scaled operations.

Tech Stack 12 technologies

Core StackShopify Klaviyo Google Analytics Adobe Creative Cloud Excel Google Sheets Meta Business Manager Google Ad Manager Meta Google YouTube TikTok

What MAAP Is Building

◆Challenges

Building best-in-class fp&a function
Protecting premium brand across channels
Driving efficient growth
Budget management
Reducing customer support friction
Shipping and finance discrepancies
Order fulfilment challenges

▲Active Projects

New reporting, bi and planning systems
Business cases for new retail store openings
Scenario models for strategic decisions
Global digital growth engine
Full-funnel digital programs
Lifecycle and crm programs
Seasonal sales cycles
Product launches and seasonal rollouts

Hiring Activity

Accelerating7 roles · 5 in 30d

Department

Marketing

2

Sales

2

Finance

1

Product

1

Support

1

Seniority

Manager

2

Mid

2

Senior

2

Junior

1

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About MAAP

MAAP is a privately held cycling apparel company founded in 2014 and based in Port Melbourne, Australia. They sell premium cycling gear through direct-to-consumer channels (Shopify storefront) and are now expanding into physical retail. The team spans 51–200 employees and operates across Australia, the United States, and Bulgaria. Current priorities include strengthening financial planning and analytics, opening new retail locations, optimizing digital marketing (full-funnel campaigns, lifecycle programs), and resolving operational friction in order fulfillment and shipping reconciliation.

HeadquartersPort Melbourne, Victoria

Company Size51–200 employees

Founded2014

Hiring MarketsAustralia, United States, Bulgaria

Frequently Asked Questions

What e-commerce platform does MAAP use?

MAAP runs on Shopify and uses Klaviyo for email marketing and lifecycle automation, Google Analytics for measurement, and Meta/Google/YouTube for paid acquisition.

What is MAAP working on?

New reporting and BI systems, business cases for retail expansion, scenario modeling, a global digital growth engine, lifecycle marketing programs, and seasonal product rollouts.