Live streaming and content production for premium beverage brands
洛阳万茗堂operates a design-and-commerce operation centered on live streaming sales and content creation for high-end alcohol products. The stack reveals a design-heavy org: AutoCAD, SketchUp, 3ds Max, KeyShot, and Rhino dominate alongside web tools (TypeScript, Next.js, React), and the project list is entirely anchored to Douyin/TikTok live commerce—product packaging, influencer reception, live account management, and conversion optimization. Marketing (12), design (10), and sales (7) staff vastly outnumber engineering (4), signaling a brand-and-creator-led business model rather than a platform play.
洛阳万茗堂is a beverage commerce company based in Luoyang, Henan, focused on high-end spirits and cultural products. The business operates primarily through live streaming channels (Douyin, TikTok) and influencer partnerships, with significant in-house capability in product design, packaging, and video production. The organization manages flagship store accounts, coordinates live streaming campaigns, produces photo and video content libraries, and executes art exhibitions and product launches. A small engineering team (4 staff) supports a larger design and marketing organization (22), indicating a talent-and-content-driven model rather than a software-first strategy.
TypeScript, Next.js, Node.js, React, Vue, and SQL for web; AutoCAD, SketchUp, 3ds Max, KeyShot, Rhino for 3D design; Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign) for content; Douyin and TikTok for sales channels.
Live streaming commerce on Douyin and TikTok, including influencer reception, flagship store account management, product packaging design, conversion optimization, and content production for premium spirits and cultural products.
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