Digital transformation and customer engagement platform for mid-market enterprises
Loynova is a 51–200-person digital transformation consultancy based in Egypt, expanding across MENA with active hiring in Iraq and Morocco. Their stack reveals a QA-first engineering culture: TestLink, Squash TM, Selenium, Playwright, and Cypress dominate their testing toolkit, paired with .NET/C# and Angular for platform development. The senior-skewed hiring mix (6 of 7 engineering/sales roles) and focus on microservices architecture suggest they're scaling delivery capacity for enterprise clients, while concurrent pain points around lead conversion and enterprise sales expansion signal a shift toward productized offerings.
Loynova helps mid-market organizations redesign customer engagement and loyalty programs through a combination of strategic design, AI-driven technology, and data insights. The company operates as a digital transformation firm, working with clients across EMEA to move beyond legacy customer programs toward connected digital experiences. Their platform is built on a multi-tenant microservices architecture (.NET Core, PostgreSQL, Angular) with heavy investment in automated testing and QA tooling. Current business focus spans b2b marketing campaigns, product launches, and merchant partnerships, with stated challenges in lead conversion optimization and enterprise sales velocity in Iraq.
Backend: .NET, C#, ASP.NET Core, Entity Framework Core, PostgreSQL. Frontend: Angular, Blazor, TypeScript. QA: Selenium, Playwright, Cypress, TestLink, Squash TM, BrowserStack, Sauce Labs. DevOps: Azure DevOps, Jira, ClickUp.
B2B marketing campaigns, product launches, partnership activations, and a high-performance multi-tenant microservices platform with integrated automated testing frameworks.
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