Performance marketing agency specializing in SEO, paid media, and conversion optimization
Loyamo is a Munich-based performance marketing agency built around full-funnel customer journey optimization—from first touchpoint through conversion. The team runs a lean, senior-heavy operation (6 of 7 hires at senior level) focused on SEO, paid search, and affiliate program management. Current project momentum centers on AI process adoption and affiliate program optimization, with recurring pain points around budget allocation and traffic scaling—typical constraints for agencies managing multiple client channels simultaneously.
Loyamo operates as a performance marketing agency serving mid-market brands across German-speaking markets. The service model spans three core pillars: SEO and content optimization aligned to Google guidelines; paid media targeting and search strategy; and analytics-driven conversion optimization across digital channels. The stack reflects agency operations—Google Search Console, Screaming Frog, Google Ads, Meta, and TikTok for campaign execution—paired with standard Office tools for client reporting. With 11–50 employees and hiring exclusively in Germany, the agency maintains a senior-led structure while scaling delivery capacity.
Loyamo provides SEO, paid search (SEA), conversion optimization, affiliate marketing, and social media marketing across Google, Meta, Instagram, and TikTok. The approach is full-funnel, covering content strategy, paid targeting, and performance measurement.
The agency uses Google Search Console, Screaming Frog, Google Analytics, and Google Ads for campaign setup and measurement. Stack also includes Meta, Instagram, and TikTok for social and paid execution.
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