Direct-to-consumer hearing protection brand scaling into retail and international markets
Loop manufactures noise-reducing earplugs sold primarily through DTC channels, with active expansion into physical retail across Europe and the US. The hiring mix is heavily skewed toward marketing (13 roles) and design (6 roles) relative to engineering (7), reflecting a consumer hardware company in growth phase—scaling paid social, creative testing, and localization workflows rather than core product development. Current pain points center on operational efficiency: managing large international campaign budgets, automating feedback analysis, and reducing costs for external linguists as they expand from single-channel to omnichannel distribution.
Notable leadership hires: Head of Retail
Loop designs and manufactures hearing-protection earplugs positioned as a lifestyle accessory rather than medical device. Founded in 2016 in Antwerp, the company operates offices in Antwerp, Amsterdam, New York, and Shanghai with over 250 employees. They sell primarily direct-to-consumer via Shopify and are actively piloting retail partnerships in the US and UK while building out a European retail expansion roadmap. The tech stack reflects a scaled DTC operator: Shopify for commerce, SAP for supply-chain planning, Snowflake + dbt + Dagster for data pipelines, and heavy reliance on Google and Meta for paid acquisition.
Loop is headquartered in Antwerp, Belgium, with offices in Amsterdam, New York, and Shanghai. The company has 201–500 employees, with current headcount over 250.
Loop uses Shopify (commerce), SAP (operations), Snowflake + dbt + Dagster (data), Python + FastAPI (backend), Adobe Creative Cloud + CAD tools (design), and Google/Meta/TikTok (marketing). They are adopting Google Apps Script and replacing Excel and VBA with automation.
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