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LOLA CASADEMUNT Tech Stack

Spanish fashion brand pivoting to Shopify-powered direct-to-consumer

Retail Apparel and Fashion Cardedeu, Barcelona 51–200 employees Founded 1981 Public Company

LOLA CASADEMUNT is a Barcelona-based fashion house founded in 1981, now mid-migration from PrestaShop to Shopify while aggressively optimizing conversion funnels. The hiring surge is almost entirely sales-focused (17 of 24 open roles), paired with heavy investment in analytics (GA4, Hotjar, Optimizely) — a pattern typical of brands attempting to unlock growth through e-commerce velocity rather than wholesale expansion.

Tech Stack 26 technologies

Core StackFigma Optimizely Power Platform Power Automate Power Apps SAP Google Analytics Google Ads Google Analytics 4 Hotjar HTML/CSS Microsoft 365 SharePoint Online Azure Entra ID Teams PrestaShop Instagram TikTok Meta Pinterest LinkedIn YouTube Hootsuite Meta Business Suite

AdoptingShopify

What LOLA CASADEMUNT Is Building

◆Challenges

Migrating to shopify
Optimizing conversion funnels
Optimizing internal processes
Improving collaboration
Automating tasks
Improving customer service processes
Expanding retail footprint

▲Active Projects

Shopify migration
Conversion funnel optimization

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Sales

17

Design

2

Engineering

1

Logistics

1

Marketing

1

Ops

1

Support

1

Seniority

Junior

12

Mid

10

Senior

2

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About LOLA CASADEMUNT

LOLA CASADEMUNT designs and sells women's apparel and accessories through two collections: LOLA CASADEMUNT BY MAITE (premium, trend-forward) and Lola Collection (everyday ready-to-wear). Based in Cardedeu near Barcelona and publicly traded, the company operates a multichannel model spanning retail, social commerce (Instagram, TikTok, Pinterest), and e-commerce. Leadership passed from founder Doña Lola Casademunt to her daughter Maite Gassó (President), with Fernando Espona (Chairman) and Paco Sánchez (CEO) rounding out the executive trio. The brand has cultivated editorial presence in Vogue, Telva, and Woman, alongside partnerships with broadcasters and influencers.

HeadquartersCardedeu, Barcelona

Company Size51–200 employees

Founded1981

Hiring MarketsSpain, Portugal

Frequently Asked Questions

What tech stack does LOLA CASADEMUNT use?

Shopify (in migration), PrestaShop (legacy), SAP, Figma, Google Analytics 4, Hotjar, Optimizely, Microsoft 365, Power Platform, and Meta/Instagram/TikTok/Pinterest for social.

Why is LOLA CASADEMUNT moving to Shopify?

Active Shopify migration paired with conversion funnel optimization signals a shift toward higher-velocity e-commerce. Sales hiring surge suggests push for DTC growth and omnichannel order fulfillment.