Lojas REDE Tech Stack

Perfume and beauty retailer with omnichannel operations across Brazil

Retail Belo Horizonte, Minas Gerais 1,001–5,000 employees Founded 1998 Privately Held

Lojas REDE operates a multi-channel beauty retail business spanning 80+ physical stores in Minas Gerais, e-commerce, mobile app, and WhatsApp sales. The hiring surge is sales-led (286 active roles in sales), with 291 positions posted in the last 30 days, indicating aggressive expansion. Stack is marketing-heavy (Adobe, Salesforce Marketing Cloud, Google Ads, Meta, TikTok) paired with lightweight backend (.NET, Python, PL/SQL), reflecting a business where campaign velocity and inventory visibility matter more than infrastructure complexity. Active projects around digital channel strategy and delivery optimization suggest a push to compete beyond store footprint into same-day/rapid fulfillment.

Tech Stack 18 technologies

Core StackGoogle Ads Meta Ads Python JavaScript .NET PL/SQL Salesforce Adobe Excel TikTok Ads TikTok Instagram Meta YouTube REST Salesforce Marketing Cloud WhatsApp PowerPoint

What Lojas REDE Is Building

◆Challenges

Increasing average ticket
Store security
Inefficient inventory management
Inventory level monitoring
Reducing store theft
Meeting sales target
Process efficiency improvement
High turnover
High absenteeism
Low engagement

▲Active Projects

Integration and internal training programs
Digital channel strategy implementation
Paid media campaign planning
Kpi monitoring and reporting
Retail office internal campaigns
Ia projects
Research within the company
Delivery time optimization
Candidate database maintenance

Hiring Activity

Accelerating500 roles · 290 in 30d

Department

Sales

286

Ops

126

Security

Logistics

Beauty

Marketing

Engineering

Seniority

Junior

452

Mid

Manager

Senior

Intern

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About Lojas REDE

Lojas REDE is a privately held beauty and personal care retailer founded in 1998, headquartered in Belo Horizonte. The company operates approximately 80 physical stores across Minas Gerais and serves customers nationwide through e-commerce, a mobile app, and WhatsApp ordering. The product range spans perfumes, cosmetics, skincare, haircare, personal hygiene, and small appliances — over 15,000 SKUs sourced from both Brazilian and international brands. With approximately 2,800 employees and active acceleration in hiring (particularly in sales and operations), the company is scaling omnichannel fulfillment capabilities, including same-day delivery in some markets. Pain points center on inventory management, store security, reducing shrinkage, and staff retention — typical constraints for a retail network expanding digital channels.

HeadquartersBelo Horizonte, Minas Gerais

Company Size1,001–5,000 employees

Founded1998

Hiring MarketsBrazil

Frequently Asked Questions

What is Lojas REDE's tech stack?

Core platforms include Adobe, Salesforce (core CRM + Marketing Cloud), Google Ads, Meta Ads, TikTok Ads, and WhatsApp. Backend: .NET, Python, PL/SQL, REST APIs. Digital channels: website, mobile app, social media, WhatsApp commerce.

How many stores does Lojas REDE operate?

Approximately 80 physical locations, primarily across Minas Gerais state, plus nationwide reach through e-commerce, mobile app, and WhatsApp ordering.