Mais Mu Tech Stack

Dairy protein brand scaling distribution across Brazilian retail

Food & Beverages São Paulo, São Paulo 11–50 employees Founded 2014 Privately Held

Mais Mu is a protein-focused dairy brand operating across Brazil with an 11–50 person team centered on marketing (7 roles), finance, and field activation. The tech stack is lean—Power BI, Excel, SAP, and Asana—reflecting a retail-operations and supply-chain-heavy business model. Current pain points cluster around sell-out barriers, product availability, and machine operation, while active projects focus on point-of-sale negotiations, field reporting structure, and channel expansion, signaling a shift from production consistency toward distribution scaling and sell-through optimization.

Tech Stack 12 technologies

Core StackPower BI Asana Jira ClickUp SAP Excel PowerPoint Google Slides Notion Microsoft Office Google Workspace WhatsApp Business

What Mais Mu Is Building

◆Challenges

Sell-out barriers
Product availability
Machine operation issues
Cash flow predictability
Increasing sales volume
Project governance challenges
Cross-functional process standardization
Maintaining machine operation
Receivables management
Machine maintenance

▲Active Projects

Local negotiations at pdv
Promoter performance audit
Planning with tasting team
Trade marketing activation
Launch activation
Muka na rua
Structured field reporting
Cash flow predictability projects
S&op initiatives
Channel expansion projects

Hiring Activity

Decelerating10 roles · 3 in 30d

Department

Marketing

Finance

Legal

Sales

Seniority

Mid

Intern

Junior

Senior

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About Mais Mu

Mais Mu manufactures and distributes whey-based protein products in Brazil, targeting active consumers across fitness, office, and lifestyle segments. Founded in 2014, the company is based in São Paulo and operates as a privately held business. The product line centers on milk-derived protein formulations marketed for muscle building, satiety, and amino-acid diversity. Distribution channels include direct retail partnerships (pdv — point of sale) and field activation through a promoter and tasting team. The organization is currently scaling field operations and addressing supply-chain predictability challenges.

HeadquartersSão Paulo, São Paulo

Company Size11–50 employees

Founded2014

Hiring MarketsBrazil

Frequently Asked Questions

What is Mais Mu's tech stack?

Core tools include SAP for operations, Power BI and Excel for reporting, Asana and Jira for task management, and Google Workspace for collaboration. No recent major tech adoption or replacement initiatives are underway.

What is Mais Mu working on?

Active projects focus on point-of-sale negotiations, promoter performance audits, structured field reporting, trade marketing activation, channel expansion, and cash-flow forecasting (S&OP). Hiring velocity is decelerating despite these initiatives.