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Loft Tech Stack

Real estate marketplace transforming Brazil's property buying and selling

Technology, Information and Internet São Paulo 1,001–5,000 employees Founded 2018 Privately Held

Loft operates a real estate marketplace in Brazil built on a data-heavy tech foundation (Python, SQL, PostgreSQL, BigQuery, Looker) aimed at streamlining property transactions. The hiring distribution reveals a sales-led organization (32 sales roles vs. 11 engineering) focused on scaling conversion and partner acquisition, while active projects in process automation, omnichannel communication, and growth experimentation signal operational maturity beyond core marketplace transactions.

Tech Stack 67 technologies

Core StackPower BI Tableau Looker Python RAG PostgreSQL Kubernetes AWS Salesforce HubSpot Zapier n8n BigQuery Superset Google Ads LinkedIn Ads Google Analytics Excel SQL RD Station Google Sheets Pipedrive Salesforce Marketing Cloud Facebook Ads Manager WhatsApp Google Search Console Semrush Ahrefs Screaming Frog Google Analytics 4+37 more

AdoptingHubSpot

What Loft Is Building

◆Challenges

Cross-sell and up-sell opportunities
Reducing partner churn risk
Reducing development process complexity
Identifying bottlenecks
Improving conversion rates
Meeting weekly opportunity targets
Ensuring recovery of values
Reducing rework via automation
Optimizing customer journeys
Data governance compliance

▲Active Projects

Process automation
Partner acquisition process improvement
No-code application development for operations
Customer journey optimization
Building omnichannel communication strategy
Optimizing automation flows with a/b testing
Team development program
Growth experimentation platform
Personalized approach plans
Looker dashboard creation

Hiring Activity

Accelerating110 roles · 50 in 30d

Department

Sales

32

Finance

17

Support

12

Engineering

11

Ops

11

Data

7

Marketing

7

Product

6

Seniority

Mid

41

Senior

27

Junior

20

Manager

12

Director

4

Lead

3

Intern

2

Staff

2

Notable leadership hires: Lead Development Representative, Commercial Director, Data Platform Head

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About Loft

Loft is a real estate platform operating in Brazil since 2018, enabling buyers to find move-in-ready properties and sellers to liquidate homes at fair prices through a technology-enabled process. The company operates from São Paulo and serves the residential real estate market, one of Brazil's largest industries. With 1,001–5,000 employees and accelerating hiring activity, Loft combines marketplace infrastructure with operational tools spanning CRM (Salesforce, HubSpot), sales automation (RD Station, Pipedrive), and business intelligence (Tableau, Looker, Power BI).

HeadquartersSão Paulo

Company Size1,001–5,000 employees

Founded2018

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Loft use?

Loft's core stack spans Python, PostgreSQL, Kubernetes, and AWS for backend systems; BigQuery and Looker for analytics; Salesforce and HubSpot for CRM; and marketing automation via Salesforce Marketing Cloud, RD Station, and Zapier. The company is currently adopting HubSpot.