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Livewire Tech Stack

Gaming marketing and gametech strategy for global brands

Advertising Services NY 11–50 employees Founded 2021 Privately Held

Livewire runs a lean gaming-marketing agency built on a simple stack (Meta, TikTok, Snapchat, SQL, Power BI) — no custom platforms or heavy infrastructure. The hiring mix (5 marketing, 2 data, 1 engineer) and active projects around RFP responses, financial scaling, and partnership development reveal a services-first business in growth mode, wrestling with how to operationalize as they move from agency to global leader.

Tech Stack 10 technologies

Core StackXero Power BI Tableau Excel YouTube Meta TikTok Snapchat Google Sheets SQL

What Livewire Is Building

◆Challenges

Transitioning scale up to global leader
Scalable financial processes for rapid growth
Global tax compliance
Identifying commercial risks
Sharpening pricing models
Scaling rapidly across key markets
Gaps in data or audience coverage

▲Active Projects

Rfp responses
Gaming marketing activations
Design scalable financial processes
Coordinate annual statutory financial statements
Manage intercompany transactions across regions
Ad technology projects
New data partnership opportunities
Partnership value propositions

Hiring Activity

Accelerating9 roles · 4 in 30d

Department

Marketing

5

Data

2

Engineering

1

Finance

1

Seniority

Mid

7

Manager

2

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About Livewire

Livewire is a gaming marketing and gametech agency founded in 2021, headquartered in New York with 11–50 employees. They design and execute marketing campaigns and integrated solutions for brands targeting gaming audiences, spanning in-game placements, publisher partnerships, and social-first creative across Meta, TikTok, and Snapchat. The team operates across the United Kingdom, United Arab Emirates, and Australia, with active projects focused on media buying, campaign activations, and new data partnerships.

HeadquartersNY

Company Size11–50 employees

Founded2021

Hiring MarketsUnited Kingdom, United Arab Emirates, Australia

Frequently Asked Questions

What tech stack does Livewire use?

Livewire relies on Xero, SQL, Power BI, and Tableau for finance and analytics, with YouTube, Meta, TikTok, and Snapchat as core campaign channels. Excel and Google Sheets remain in use for operational workflows.