Línea Estética Tech Stack

Wellness marketplace for skincare, haircare, and supplements across Colombia and Spain

Cosmetics Medellin, Antioquia 201–500 employees Founded 2016 Privately Held

Línea Estética operates a direct-to-consumer wellness marketplace with a 300-person team split heavily toward sales (12 active roles) and support functions. The tech stack is operationally mature—Excel, POS, Power BI, Google Analytics—but pain points around POS connectivity, system uptime, and digital tool implementation signal they're scaling faster than their infrastructure. Current projects (omnichannel strategy, 360° marketing plan, import coordination) reflect a company balancing regional expansion with domestic operational bottlenecks.

Tech Stack 23 technologies

Core StackLinux Google Analytics Meta Ads Power BI Adobe Premiere Pro Canva Google Ads Excel Windows Word PowerPoint POS Instagram TikTok CapCut Meta Business Suite Hootsuite ITIL TikTok Ads Semrush Looker Studio Google Sheets

What Línea Estética Is Building

◆Challenges

Avoiding sanctions or late interest
Ensuring system uptime
Maintaining pos connectivity
Implementing security protocols
Continuidad operativa de sistemas
Implementación de nuevas herramientas digitales
International expansion
Operational treasury management
Cash flow control
Transformación y escalamiento del omnicanal

▲Active Projects

New product development
Import process coordination
Plan de mercadeo 360°
Estrategia omnicanal
Annual corporate training plan
Competency-based curriculum mapping
Performance evaluation process

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales

Finance

Marketing

Support

Ops

Healthcare

Logistics

Seniority

Junior

Mid

Intern

Manager

Senior

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About Línea Estética

Línea Estética is a Colombian wellness retailer founded in 2016, now headquartered in Medellín with operations in Colombia and Spain. The company sells skincare, haircare, supplements, and related wellness products through a marketplace model. With 201–500 employees, the business is sales-and-support-driven, supported by finance, marketing, and logistics functions. Active hiring across both countries and accelerating velocity suggest geographic and category expansion; current project focus on omnichannel strategy and import processes indicates growth pains typical of a regional CPG player moving beyond a single market.

HeadquartersMedellin, Antioquia

Company Size201–500 employees

Founded2016

Hiring MarketsSpain, Colombia

Frequently Asked Questions

What is Línea Estética's tech stack?

Core tools are Excel, Windows, Linux, Word, PowerPoint, and POS systems. Analytics and marketing run on Google Analytics, Power BI, Looker Studio, Meta Ads, Google Ads, TikTok Ads, Semrush, and social platforms (Instagram, TikTok). Content creation uses Canva, Adobe Premiere Pro, and CapCut.

Where is Línea Estética headquartered?

Medellín, Antioquia, Colombia. The company also operates in Spain and is actively hiring in both countries as part of international expansion efforts.