Global beauty brand scaling Brazilian operations in nails, lashes, and cosmetics
Kiss New York operates a 200+ person beauty manufacturing and distribution business focused on nail and lash products, with a diversified stack spanning VTEX e-commerce, SAP enterprise systems, and Adobe creative tools. Hiring velocity is accelerating across marketing, sales, and logistics—a pattern aligned with their active push into new retail channels, supplier network expansion, and distribution optimization. Pain points cluster around logistics costs, margin management, and sales bottlenecks, suggesting operational scaling is the constraint, not product fit.
Kiss New York is a privately held cosmetics manufacturer and distributor headquartered in São Paulo, Brazil, operating globally across 108 countries. Founded in 1989 in the United States, the company entered the Brazilian market in 2009 and has built a product portfolio spanning false nails, false lashes, hair accessories, makeup, and skincare. The company positions itself around real, independent women and operates with a philosophy centered on strength, innovation, and confidence. Their core business involves product development, manufacturing, and multi-channel retail distribution through both e-commerce (Shopify, VTEX) and physical retail.
Kiss New York uses VTEX and Shopify for e-commerce, SAP for enterprise resource planning, Google Analytics and Google Ads for digital marketing, Meta Ads for social, Photoshop and Adobe Creative Suite for design, and Gemini and Midjourney for emerging creative workflows.
Active projects include new product launches, retail placement optimization, packaging and visual brand development, supplier network expansion, and point-of-sale materials creation. They are also developing performance indicators and improving internal UX/UI systems.
Other companies in the same industry, closest in size