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EPP-Design GmbH & Co. KG Tech Stack

Design-focused basket and lifestyle brand selling direct-to-consumer in Germany

Online and Mail Order Retail Flein, Baden-Württemberg 11–50 employees Founded 2019 Partnership

EPP-Design runs Lieblingskorb, a D2C lifestyle brand centered on functional, sustainably-produced baskets and accessories. The company is marketing-heavy (10 of 13 active roles), focused on social-first growth through TikTok, Instagram, and influencer partnerships, while leaning on Shopify + Klaviyo + WhatsApp for direct sales channels. Active projects signal a scaling inflection: affiliate program rollout, SEO optimization, and Klaviyo campaign automation indicate transition from organic/social-only toward multi-channel performance marketing.

Tech Stack 13 technologies

Core StackZendesk Google Analytics Klaviyo Shopify Gorgias Meta Ads Manager WhatsApp PayPal Klarna DATEV Google Workspace Instagram TikTok

What EPP-Design GmbH & Co. KG Is Building

◆Challenges

Brand visibility
Optimierung von prozessabläufen
Lead generation
Agency-driven crm limitations
Lack of inhouse ownership
Lack of reliable finance backoffice
Engaging community
Creating viral content

▲Active Projects

Klaviyo sales and launch campaigns
Whatsapp sales and communication channel
Affiliate program and tracking page
Creative scalable campaigns
Social media content influencer strategies
Develop and implement online marketing strategies
Plan and execute social media campaigns
Optimize website seo

Hiring Activity

Steady15 roles · 5 in 30d

Department

Marketing

10

Support

2

Finance

1

Seniority

Mid

9

Manager

2

Senior

2

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About EPP-Design GmbH & Co. KG

Lieblingskorb designs and sells stylish, durable baskets and home organization products positioned as everyday design statements. Founded in 2019 and based in Flein, Baden-Württemberg, the company operates as an 11–50-person partnership. The brand emphasizes functional design, sustainable materials, and conscious consumption. Products are sold through their own website (Shopify) and social channels, with customer support handled via Gorgias and Zendesk. The team handles order fulfillment, payments (PayPal, Klarna), and accounting via DATEV.

HeadquartersFlein, Baden-Württemberg

Company Size11–50 employees

Founded2019

Hiring MarketsGermany

Frequently Asked Questions

What social media platforms does Lieblingskorb use for marketing?

Instagram and TikTok are core channels; the company also runs Meta Ads Manager campaigns and actively develops social media content with influencer partnerships as part of their scaling strategy.

What e-commerce and customer communication tools does Lieblingskorb use?

Shopify for storefront, Klaviyo for email marketing, WhatsApp for sales and customer messaging, Gorgias and Zendesk for support, and Klarna for payment options.