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Lieblingsgarn GmbH Tech Stack

European e-commerce retailer for handcrafts and textiles

Online and Mail Order Retail Berlin, Berlin 11–50 employees Founded 2019 Public Company

Lieblingsgarn sells crafting supplies (yarn, sewing, knitting materials) across Europe through its own shop and Amazon/eBay. The company is marketing-heavy and laser-focused on Google Ads scaling — five of ten active projects are tied to Ads optimization, campaign structure, and bid management, reflecting a growth strategy entirely dependent on paid search. Pain points cluster around campaign profitability and inventory efficiency, not product-market fit.

Tech Stack 11 technologies

Core StackGoogle Ads Google Analytics Adobe Creative Cloud Figma Google Analytics 4 Google Tag Manager Excel Word Microsoft Office YouTube Instagram

What Lieblingsgarn GmbH Is Building

◆Challenges

Optimizing product assortment
Reducing inventory
Scaling high-budget google ads
Optimizing complex account structures
Maximizing profit from performance marketing
E-commerce ux improvement
Campaign performance improvement
Increasing volume
Shortening lead times
Scaling google ads profitably

▲Active Projects

Roadmap development for scaling google ads
Google ads campaign management
Market trend analysis
Price strategy development
Marketing promotion strategy
Scaling high-budget google ads campaigns
Optimizing campaign structure and bids
Developing performance marketing strategy
E-commerce ux optimization
Email sales design

Hiring Activity

Steady10 roles · 4 in 30d

Department

Marketing

5

Product

2

Design

1

Logistics

1

Procurement

1

Seniority

Senior

5

Mid

3

Intern

1

Manager

1

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About Lieblingsgarn GmbH

Lieblingsgarn distributes handcraft supplies — primarily yarn, sewing, and knitting materials — to customers across Europe via its direct e-commerce site and third-party marketplaces including Amazon and eBay. Founded in 2019 and based in Berlin, the company operates as a public company with 11–50 employees. The org is skewed toward marketing (five roles) and product/design (three roles), with smaller footprints in logistics and procurement. Current hiring velocity is steady, with four roles posted in the last 30 days.

HeadquartersBerlin, Berlin

Company Size11–50 employees

Founded2019

Hiring MarketsGermany

Frequently Asked Questions

What does Lieblingsgarn sell?

Yarn, sewing supplies, and knitting materials for handcraft enthusiasts across Europe. Products are sold through lieblingsgarn.de and marketplaces like Amazon and eBay.

Where is Lieblingsgarn based?

Berlin, Germany. The company was founded in 2019 and currently employs 11–50 people.

What is Lieblingsgarn's marketing strategy?

Heavily dependent on Google Ads. Active projects include roadmap development for scaling Ads, campaign management, bid optimization, and performance marketing strategy across high-budget campaigns.