General insurance provider across personal, commercial, and specialty lines in Malaysia
Liberty General Insurance operates as a multi-brand general insurer (Liberty Insurance, Kurnia Insurance, AmAssurance) across personal, commercial, automobile, health, property, and specialty lines in Malaysia. The company runs a sales-heavy operation with 16 active sales roles against 2 engineering roles, reflecting a distribution-first model built on 7,000 agents, brokers, and partners rather than internal product development. Pain points cluster around agent recruitment, bad debt management, and payment collection—typical friction points in agent-centric insurance distribution networks.
Notable leadership hires: Head of Sales
Liberty General Insurance Berhad is a public general insurance company headquartered in Kuala Lumpur with approximately 1,600 employees across 36 branch offices nationwide. A majority-owned subsidiary of Liberty Mutual Insurance Group, it provides general insurance products spanning personal and commercial lines, automobile, homeowners, accident and health, property, workers compensation, and specialty offerings. The company operates through a hybrid distribution model combining a 7,000-strong network of agents, brokers, dealers, and affinity partners alongside growing digital and direct capabilities. Active projects focus on risk assessment, sales enablement, branch compliance, and business planning execution.
Primary tools include Jira, Azure DevOps, SQL Server, SAP, C#, Python, R, and Tableau. Business systems run on Microsoft Office suite; analytics use Power BI, SAS, and Stata; marketing uses Mailchimp and Canva.
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia. The company operates 36 branch offices nationwide and employs approximately 1,600 people.
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