Premium consumer goods company migrating to Shopware 6 ecommerce platform
Leuchtturm Gruppe is a 107-year-old family-owned premium brand house based in Germany with 10 production and distribution sites across four continents. The tech stack reveals a migration in progress: heavy Adobe Creative Cloud and design tools (Photoshop, InDesign, Illustrator, Premiere Pro) paired with Shopware ecommerce and REST/GraphQL APIs, indicating a shift from in-house development toward a platform-based approach. Current hiring is sales-focused (one-third of open roles) with minimal velocity, suggesting execution-stage implementation rather than rapid scaling.
Leuchtturm Gruppe operates four product lines—Collecting, Writing, Living, and Giving—serving premium markets through direct-to-consumer and wholesale channels. The company manufactures and distributes branded consumer goods and accessories from manufacturing facilities and sales offices across Europe, the Americas, and Asia. Their primary technology investment is a migration to Shopware 6, the open-source ecommerce platform, combined with ERP process mapping and API integrations to support multi-brand online operations. The partnership structure and 107-year heritage place operational continuity and brand consistency as core priorities alongside digital modernization.
Shopware (ecommerce), Jira, Confluence, Nuxt, Tailwind CSS, REST/GraphQL APIs, Git, and Adobe Creative Cloud (Photoshop, InDesign, Illustrator, After Effects, Premiere Pro). Microsoft Office rounds out the business stack.
A migration from in-house systems to Shopware 6, including plugin development and API integration. Current projects also include process mapping to ERP, online shop development, ecommerce optimization, and product data processing.
Other companies in the same industry, closest in size