Les Mills International Tech Stack

Global fitness brand licensing group workout programs and digital experiences

Wellness and Fitness Services Freemans Bay, Auckland 501–1,000 employees Founded 1968 Privately Held

Les Mills operates a hybrid B2B fitness model: licensing branded workout programs to studios worldwide while building proprietary digital platforms (LES MILLS+). The tech stack reveals a marketing-and-data-driven org—Google/Meta ads, Salesforce, Dynamics 365, Snowflake, and data-governance tools (Collibra, Atlan, Purview) dominate—with hiring concentrated in marketing (4 roles) and data (2 roles), signaling a shift toward measurement, customer segmentation, and paid-media optimization. Active projects around paid-media strategy, customer onboarding, and data-governance align with scaling B2B partnerships and reducing friction in the sales funnel.

Tech Stack 26 technologies

Core StackGoogle Ads Google Analytics Jira Miro Confluence Meta Ads Customer.io Power BI Figma Terraform Salesforce Collibra Atlan Informatica Python Snowflake AWS Facebook Ads Manager Google Analytics 4 Microsoft Dynamics 365 Excel Purview SQL Microsoft 365 Calendly LinkedIn

What Les Mills International Is Building

◆Challenges

Acquisition conversion retention
Growth engagement marketing optimisation
Partnership growth
Customer journey improvement
Ensuring data trust
Compliance with privacy regulations
Reducing downstream data issues
Personalizing customer interactions

▲Active Projects

Global b2b paid media strategy
Paid activity reporting
Engagement marketing paid media measurement strategy
Growth engagement marketing optimisation
Dynamics 365 finance & operations integration
End-to-end integration design
Customer onboarding
Partnership reviews
New business research
Building data governance framework

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Marketing

Data

Engineering

Sales

Support

Seniority

Mid

Junior

Director

Lead

Manager

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About Les Mills International

Les Mills International is a privately held fitness brand based in Auckland, New Zealand, with over 50 years in group fitness instruction. The company operates two core revenue streams: B2B licensing of signature workout franchises (BODYPUMP, BODYCOMBAT, THE TRIP, and 1000+ programs) to fitness studios and gyms globally, and direct-to-consumer through LES MILLS+, a digital platform. The organization blends live instructor-led and on-demand digital content. With 501–1,000 employees, Les Mills maintains offices across New Zealand, the UK, and the US, and is actively hiring across marketing, data, engineering, and sales to support international expansion and digital transformation.

HeadquartersFreemans Bay, Auckland

Company Size501–1,000 employees

Founded1968

Hiring MarketsNew Zealand, United Kingdom, United States

Frequently Asked Questions

What tech stack does Les Mills use?

Les Mills uses Salesforce for CRM, Microsoft Dynamics 365 for finance and operations, Snowflake for data warehousing, AWS for cloud infrastructure, and Python/SQL for analytics. Data governance is supported by Collibra, Atlan, and Purview. Marketing and paid-media functions run on Google Ads, Meta Ads Manager, and Customer.io.

Where is Les Mills International headquartered?

Les Mills is headquartered in Freemans Bay, Auckland, New Zealand, and was founded in 1968.