LEON CYCLE Tech Stack

Premium e-bike retailer scaling omnichannel operations across Europe and North America

Sporting Goods Manufacturing Hannover, Niedersachsen 51–200 employees Founded 2014 Privately Held

Leon Cycle operates a vertically integrated e-bike business—online retail plus four flagship stores across Hannover, Barcelona, Toronto, and Melbourne—now pivoting toward dealer network expansion and SAP enterprise infrastructure. The hiring surge across sales, support, and marketing (12 roles in 30 days, velocity accelerating) paired with active SAP S/4HANA Cloud adoption signals a transition from pure-play retail toward channel-driven growth and regional operational consolidation.

Tech Stack 11 technologies

Core StackQuickBooks Shopify AWS Excel Google Meta PowerPoint Word Twitter Instagram

AdoptingSAP S/4HANA Cloud

What LEON CYCLE Is Building

◆Challenges

Optimizing conversion rates
Warehouse space utilization
Expanding dealer network
Improving customer satisfaction ratings
Predicting sales and stock forecasts
Balancing roi on marketing budgets
Expanding warehouse operations across multiple regions
Implementing sap by design across regions
Monthly closing cycle efficiency
Key account development

▲Active Projects

Seo optimization
Global digital sales strategy
Offline retail marketing campaigns
Dealer network development
Tradeshows and cycle fairs
360 integrated marketing campaigns
Build and expand dealer networks across the uk
Dealer network expansion
Sap by design implementation across europe and north america
Sop development for after-sales support

Hiring Activity

Accelerating25 roles · 10 in 30d

Department

Sales

Support

Finance

Marketing

Ops

Ecommerce

Executive

Seniority

Manager

Director

Senior

Notable leadership hires: Marketing Director, Sales Director

Company intelligence

Find more companies like LEON CYCLE by tech stack, pain points and active projects

Get started free

About LEON CYCLE

Leon Cycle is a German e-bike specialist founded in 2014, initially as an online retailer and now operating physical stores in four countries. The company sells premium, curated brands (NCM and ET.Cycle) across mountain, trekking, and folding segments, positioning itself on product knowledge and trained staff. The product roadmap reflects expansion: dealer network development across the UK and Europe, offline retail marketing campaigns, tradeshow participation, and SAP implementation to support multi-region warehouse and after-sales operations. The organization spans 51–200 employees with active hiring in the UK, Canada, France, Spain, and Australia.

HeadquartersHannover, Niedersachsen

Company Size51–200 employees

Founded2014

Hiring MarketsUnited Kingdom, Canada, France, Spain, Australia

Frequently Asked Questions

What is Leon Cycle's tech stack?

Leon Cycle runs on Shopify (ecommerce), QuickBooks (accounting), AWS (infrastructure), Excel/PowerPoint for operations, and Google/Meta for marketing. The company is adopting SAP S/4HANA Cloud to manage multi-region fulfillment and financial reporting.

What countries does Leon Cycle operate in?

Leon Cycle has physical stores in Germany (Hannover), Spain (Barcelona), Canada (Toronto), and Australia (Melbourne). The company is expanding dealer networks in the UK, Europe, and North America.