UI/UX design agency building design systems and SaaS products
Lemon Yellow is a design-led agency (51–200 people, India-based) structured around 15 designers, 8 marketers, and 4 engineers—reflecting a services-to-products shift. The stack shows dual operating modes: marketing analytics (GA, SEMrush, Ahrefs) and full-stack development (React, Node.js, MongoDB, AWS/GCP). Active projects span design ops infrastructure, SaaS dashboards, and SEO strategy, while pain points cluster around design workflow efficiency and process standardization—typical of agencies scaling internal operations alongside client delivery.
Lemon Yellow is a UI/UX design agency founded in 2018 and headquartered in Thane, Maharashtra. They deliver experience strategy, user research, and user-centric design solutions across digital products and services. The agency operates a mixed model: client-facing services (branding, SaaS dashboard design) and internal initiatives (design system development, design ops framework). Current hiring is concentrated in design and marketing roles with decelerating velocity, suggesting a maturing organization focused on operational efficiency and process standardization.
Frontend: React, HTML5, CSS; backend: Node.js, Express.js, MongoDB; cloud: AWS, Azure, GCP; design tools: Figma, Adobe Creative Cloud, Sketch; analytics: Google Analytics, SEMrush, Ahrefs; project management: Jira, ClickUp, Notion.
Design system development, design ops framework, SaaS dashboard design, SEO strategy implementation, PPC campaign support, performance monitoring, and internal branding initiatives.
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