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Latico Leathers Tech Stack

Handmade leather goods brand scaling creative production and paid media

Retail Apparel and Fashion Denville, New Jersey 11–50 employees Founded 1984 Privately Held

Latico is a family-run leather brand (founded 1984) expanding its marketing operations through outsourced creative roles across multiple continents. The tech stack—Shopify, Klaviyo, Figma, Adobe video suite, Meta Ads—maps a direct-to-consumer playbook focused on short-form video and paid acquisition. Active hiring is concentrated in marketing (all 5 roles), signaling pressure on content velocity and ad creative; inventory and paid-performance pain points suggest the bottleneck is production speed and campaign optimization, not distribution.

Tech Stack 10 technologies

Core StackAdobe Premiere Pro After Effects Shopify Klaviyo Figma Canva Meta Ads CapCut Google Drive Notion

AdoptingAdobe Premiere Pro After Effects

What Latico Leathers Is Building

◆Challenges

Inventory issues impacting campaigns
Low organic content retention
Poor paid ad performance
Returns and product performance

▲Active Projects

Landing page and collection page builds
Paid ad variations from proven winners
Promo calendar execution
Green screen storytelling formats
Creative review
Short-form video editing for lifestyle and ugc bag content
Trend-driven carousel posts

Hiring Activity

Accelerating5 roles · 3 in 30d

Department

Marketing

5

Seniority

Mid

5

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About Latico Leathers

Latico designs and sells handmade leather goods positioned as heirloom pieces rather than trend-driven fashion. The brand, rooted in New Jersey, operates as a small, privately held business (11–50 employees) with a direct-sales model through its own Shopify store. Marketing functions—paid ads, email (Klaviyo), social content, video—are currently the hiring priority, with roles opening in Sri Lanka, Philippines, Argentina, and Brazil. The product line emphasizes 100% leather construction and natural patina development.

HeadquartersDenville, New Jersey

Company Size11–50 employees

Founded1984

Hiring MarketsSri Lanka, Philippines, Argentina, Brazil

Frequently Asked Questions

What tech does Latico Leathers use for e-commerce and marketing?

Shopify for storefront, Klaviyo for email, Meta Ads for paid social, Adobe Premiere Pro and After Effects for video, Figma for design, Canva for quick graphics, and Notion for operations.

What is Latico Leathers working on right now?

Short-form video content for social (green screen, lifestyle, UGC formats), paid ad variations, carousel posts, collection page builds, and promo calendar execution—all tied to paid acquisition.