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LA NACION Tech Stack

Argentine media company modernizing finance, data, and advertising operations

Broadcast Media Production and Distribution Vicente Lopez, Buenos Aires 501–1,000 employees Privately Held

LA NACION is a 150+ year-old Argentine broadcast and digital media company operating across news, digital products, and advertising solutions. The tech stack reveals a finance and analytics-first modernization: SAP, Infor WMS migration, BigQuery, Tableau, and Power BI dominate active projects, while adopting Google and Meta signals expansion into programmatic advertising. Hiring velocity is accelerating across finance, data, and design—a pattern consistent with a legacy media player building internal analytics capability and streamlining backend operations rather than core editorial technology.

Tech Stack 23 technologies

Core StackAfter Effects Adobe Illustrator Adobe Premiere Pro SAP Google Analytics Adobe Creative Cloud BigQuery SQL Server Tableau Power BI MySQL Photoshop GCP Google Tag Manager Excel Google Sheets Supermetrics VWO Looker Studio SQL Infor

AdoptingGoogle Meta

What LA NACION Is Building

◆Challenges

Variance analysis
Optimizing financial processes
Integrating data flows
Removing technical debt
Maintaining reporting health
Measuring impact of implementations
Budget planning
Monthly results tracking
Migrating wms to infor
Improving people data architecture

▲Active Projects

Beta product implementation
Data & analytics strategy execution
Wms infor migration and implementation
Executive dashboards in tableau
People data architecture improvement
Proyectos de mejora continua
Tableros estratégicos
Pre-invoicing advertising sales process
Monthly commercial sales analysis
Commercial reporting

Hiring Activity

Accelerating15 roles · 6 in 30d

Department

Finance

4

Data

3

Design

2

HR

1

Operations

1

Sales

1

Seniority

Senior

6

Mid

3

Intern

2

Junior

1

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About LA NACION

LA NACION provides news content and advertising solutions to Argentine audiences and advertisers. The company operates through multiple content brands and formats, distributing across digital and traditional channels. Internally, the organization is executing a data and analytics infrastructure overhaul: a WMS migration to Infor, Tableau-based executive dashboards, and people data architecture improvements are all active. Finance and operations teams drive most hiring, reflecting a business-process modernization cycle typical of mid-sized legacy media companies expanding their technical foundation.

HeadquartersVicente Lopez, Buenos Aires

Company Size501–1,000 employees

Hiring MarketsArgentina

Frequently Asked Questions

What tech stack does LA NACION use?

LA NACION uses SAP for enterprise resource planning, BigQuery and SQL Server for analytics, Tableau and Power BI for visualization, Google Analytics and Tag Manager for web measurement, and Adobe Creative Cloud (After Effects, Premiere Pro, Photoshop, Illustrator) for content production.

What is LA NACION working on?

Active projects include a WMS migration to Infor, Tableau executive dashboards, data and analytics strategy execution, people data architecture improvements, pre-invoicing advertising sales process optimization, and monthly commercial and financial reporting systems.