Philippines' largest online real estate marketplace for residential and commercial properties
Lamudi Philippines operates a two-sided marketplace connecting property seekers with developers, agents, and private owners across 160,000+ active listings. The sales-heavy hiring mix (39 of 52 active roles) paired with operational pain points around broker acquisition, agent productivity, and mortgage turnaround times reveals a business scaling through partner channel density rather than pure product velocity — consistent with marketplace infrastructure priorities like partner onboarding, documentation workflows, and networking events.
Lamudi Philippines is the dominant online real estate platform in the country, facilitating transactions for houses, condominiums, lots, and commercial properties across residential and investment use cases. The platform serves three primary supply-side participants: real estate developers, licensed agents, and private owners listing properties. On the demand side, they reach property seekers across the Philippines and regional markets (recently launching Indonesia operations). Revenue generation centers on listing services, agent tools, and partner monetization; the tech stack (Salesforce, HubSpot, Google Ads, Meta Ads, LinkedIn Ads) reflects a sales and marketing infrastructure optimized for volume and conversion tracking. The company publishes property market research through their Journal, annual whitepaper, and industry events.
Core stack includes Salesforce (CRM), HubSpot and Klaviyo (marketing automation), Google Analytics 4 and Looker Studio (analytics), and Meta/Google/LinkedIn Ads (paid acquisition). Creative tools: Adobe Premiere Pro, Photoshop, After Effects, DaVinci Resolve, CapCut.
Over 160,000 active listings across residential and commercial property categories, making it the leading online real estate platform in the Philippines.
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