La Moda Tech Stack
Brazilian fashion group operating owned brands and direct-to-consumer retail
La Moda is a vertically integrated fashion manufacturer and retailer operating three owned brands (Lança Perfume, My Favorite, Lança Perfume Easy) across 20 stores and two showrooms in Brazil. The tech stack reveals a hybrid infrastructure: SAP + e-commerce backend (Node.js, TypeScript) paired with emerging ML infrastructure (GCP Vertex AI, BigQuery, TensorFlow, PyTorch) and shifting toward AWS serverless (Lambda, EKS, EventBridge). Heavy hiring in sales, finance, and marketing — not engineering — suggests operational scaling and direct-to-consumer growth outpacing engineering capacity. Pain points cluster around SAP-e-commerce integration gaps and production cost pressure, indicating a business straddling legacy manufacturing ERP and modern digital retail.
Tech Stack 93 technologies
What La Moda Is Building
◆Challenges
- Improving conversion rates
- Adapting to tax reform
- Regularizing fiscal network issues
- Lowering production cost
- Integration inconsistencies between sap and e-commerce
- Logistics billing returns
- Invoiced vs physical reconciliation
- Billing pending issues
- Compliance with internal policies
- Regulatory certifications
▲Active Projects
- Planning editorial calendar
- Visual standardization for marketplace products
- Managing influencer collaborations
- Pilot sample creation
- Process replication optimization
- Annual audit plan
- Certification processes
- Mlops ci/cd pipeline development
- Scalable ml training and inference architecture
- Product catalog management
Hiring Activity
Department
Seniority
Notable leadership hires: Creative Director
