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LADbible Group Tech Stack

Social media publisher reaching 1B monthly users across 10+ brands

Technology, Information and Internet Manchester 201–500 employees Founded 2012 Privately Held

LADbible Group operates a multi-brand social publishing business built on Meta, YouTube, TikTok, and Snapchat—a stack that reflects their core distribution model. Heavy marketing hiring (44 roles) alongside content, video, and creative teams points to a sales and campaign-driven org scaling brand partnerships and reactive content; pain points around audience growth, retention, and revenue optimization suggest they're balancing viral reach with monetization maturity.

Tech Stack 20 technologies

Core StackGoogle Analytics Canva Adobe Premiere Pro After Effects Adobe Creative Cloud Meta Business Suite YouTube Studio Meta Instagram TikTok YouTube Snapchat Microsoft Office Twitter Photoshop Google Search Chartbeat Adobe Express Midjourney X

What LADbible Group Is Building

Challenges

  • Audience growth
  • Scaling reactive model
  • Retention
  • Engagement
  • Talent planning and succession
  • Ongoing organisational change
  • Maximising revenue opportunities
  • Optimising shorts performance
  • Reactive brand partnerships
  • Real-time brand activation

Active Projects

  • Agree to disagree
  • Snack wars
  • The eleven
  • High-profile brand partnership creative ideation
  • Original ip content creation
  • Content strategy
  • Football reactive newsroom
  • Snapchat growth strategy
  • Pilot series production
  • Client-facing events

Hiring Activity

Accelerating60 roles · 40 in 30d

Department

Marketing
44
Content
3
Media
3
HR
2
Sales
2
Support
2
Video
2
Creative
1

Seniority

Senior
24
Mid
18
Director
6
Junior
6
Manager
5
Lead
1

Notable leadership hires: Account Director, Strategy Director

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About LADbible Group

LADbible Group is a UK-based social media publisher founded in 2012, operating ten core brands including LADbible, SPORTbible, and UNILAD. The company reaches approximately 1 billion people monthly and maintains a following of 520 million across Facebook, TikTok, Snapchat, Instagram, and YouTube. They serve young adult audiences through a mix of entertainment, news, and sports content, supplemented by original IP series and brand partnerships. Operations span the UK, US, APAC, and Ireland, with active projects ranging from reactive news formats (football newsroom) to long-form content (pilot series) and platform-specific strategies (Snapchat growth).

HeadquartersManchester
Company Size201–500 employees
Founded2012
Hiring MarketsUnited Kingdom, Ireland

Frequently Asked Questions

What is LADbible Group's monthly reach?

LADbible Group reaches approximately 1 billion people monthly with a global following of 520 million across Facebook, TikTok, Snapchat, Instagram, and YouTube.

What platforms does LADbible Group publish on?

Primary platforms are Facebook, TikTok, Snapchat, Instagram, and YouTube. Tech stack includes Meta Business Suite, YouTube Studio, TikTok, and Snapchat native tooling, plus Chartbeat for analytics.

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