Brand strategy and naming consultancy serving Asia-Pacific markets
Labbrand is a Shanghai-based brand consultancy founded in 2005, operating across naming, positioning, and design. The tech stack is entirely design- and productivity-focused (Adobe Creative Cloud, Figma, Sketch, Office) with no adoption of modern analytics, project-management, or automation tools—typical for a services firm prioritizing client-facing output over internal tooling. Hiring velocity is decelerating with 11 open roles concentrated in marketing (5) and design (2), and the intern-heavy seniority mix suggests capacity constraints rather than scaling.
Labbrand advises clients on brand innovation, strategy, and identity across Asia-Pacific. The consultancy operates through four core service areas: market research and insights, brand strategy and positioning, naming and verbal identity, and design (logo, identity systems). Active projects span brand naming, campaign optimization, event strategy, and logo design. The firm works with mid-market and enterprise clients navigating brand repositioning and market entry. With 51–200 employees based in Shanghai and no international hiring, operations remain concentrated in China.
Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma, Sketch, and InVision. The stack reflects a design-led, client-services model.
Yes. 2 design roles are open; 11 total active openings across the firm. Hiring velocity is decelerating, concentrated in China.
Brand strategy, naming, positioning, and identity design. Services include market research, campaign optimization, logo design, and brand experience events for regional clients.
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