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KRYS GROUP Tech Stack

French optician and hearing aid retailer with in-house lens manufacturing

Retail BAZAINVILLE 501–1,000 employees Founded 1966 Partnership

KRYS GROUP is France's largest optician by store count (1,650 locations across three banners) and one of few optical retailers that manufactures its own lenses domestically — an unusual vertical integration for the sector. The company runs a cooperative model with 1,150 associated opticians. Hiring velocity is accelerating with a sales-dominated staffing mix (28 roles across departments), concentrated in healthcare (26) and engineering (8), while pain points center on production reliability, cloud cost management, and process standardization — signaling internal transformation from a retail-first to an operationally optimized model.

Tech Stack 29 technologies

Core StackMonday.com AWS Snowflake Salesforce Google Ads Meta Ads Canva WordPress Adobe Illustrator Adobe Premiere Pro After Effects AutoCAD SketchUp Apple Google Workspace Adobe Campaign Bing Ads Google Tag Manager Google Matrix42 Excel Google Sheets GCP Google Slides Photoshop InDesign Google Docs Camtasia Adobe Captivate

What KRYS GROUP Is Building

Challenges

  • Improving store performance
  • Improving production reliability
  • Maintaining quality standards
  • Cloud cost predictability
  • Standardizing processes
  • Reducing environmental impact
  • Optimizing indirect procurement spend
  • Transformation industrial processes
  • Reducing waste
  • Creating quality production unit

Active Projects

  • Process standardization
  • Deployment of commercial policies
  • Store renovation
  • Extranet article publishing
  • Internal event organization
  • Installation of new production equipment
  • Construction and renovation of site
  • Industrialisation of new ophthalmic lens products
  • Tracking and management tool implementation
  • Centralized workshop

Hiring Activity

Accelerating90 roles · 50 in 30d

Department

Sales
28
Healthcare
26
Engineering
8
Marketing
6
Data
3
Ops
3
Design
2
HR
2

Seniority

Mid
35
Intern
16
Junior
15
Senior
14
Manager
7
Director
3

Notable leadership hires: Business Partnership Director, Indirect Procurement Director

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About KRYS GROUP

KRYS GROUP operates France's largest optical retail network, serving 10 million customers annually across Krys Optique et Audition, Le Collectif des Lunetiers, and YOU DO banners. The company also manufactures lenses at a state-of-the-art facility in Bazainville that produces 1.8 million pairs annually and holds ISO 9001, 14001, and 45001 certifications. A partnership structure unites 1,150 associated opticians with a central headquarters of approximately 700 staff. Beyond optical retail, KRYS GROUP operates a hearing aid division and runs a corporate foundation focused on visual and hearing health access.

HeadquartersBAZAINVILLE
Company Size501–1,000 employees
Founded1966
Hiring MarketsFrance

Frequently Asked Questions

What is KRYS GROUP's tech stack?

Primary tools include Salesforce (CRM), Snowflake (data), AWS/GCP (cloud), Monday.com (work management), Adobe suite (creative), and Google Workspace. Marketing runs on Adobe Campaign, Google Ads, Meta Ads, and Bing Ads.

Where does KRYS GROUP manufacture lenses?

KRYS GROUP operates a production facility in Bazainville, France, which manufactures 1.8 million pairs of lenses annually and holds ISO 9001, 14001, and 45001 certifications.

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