KRUU Tech Stack

European event services marketplace for photobooths, photography, and DJ booking

Events Services Bad Friedrichshall, Baden-Württemberg 51–200 employees Founded 2015 Privately Held

KRUU operates a multi-service event marketplace across Europe, anchored in photobooths but expanded to photography and DJ booking. The hiring mix is heavily marketing-focused (6 marketing roles vs. 1 engineering, 1 product) with recent additions in data, suggesting a shift toward channel optimization and CRM analytics. Active projects center on product org maturity (OKR process, product ownership framework) and marketing channel performance, while pain points cluster around France expansion friction and organic social reach — typical constraints for a European services platform scaling beyond its home market.

Tech Stack 20 technologies

Core StackMeta Ads Braze Metabase Airbyte Google Ads PHP MySQL Redis Docker TikTok Pinterest Instagram Microsoft Office Google Workspace Matomo Facebook Ads Manager SQL Symfony Git PHPUnit

What KRUU Is Building

◆Challenges

Product development chaos
Improving marketing channel performance
Increasing crm channel effectiveness
Increasing organic reach
Data integration from multiple sources
Keeping up momentum in france
Expanding reach in france
Improving organic social media presence
Increasing engagement on instagram & tiktok

▲Active Projects

Organic social media strategy
Build product & project department
Establish okr process
Lead product ownership for fotobox, app, internal tools
Building additional crm channels
Developing smart app notification strategy
Conducting a/b tests on crm channels
Content format creation
Crm system development
Website maintenance

Hiring Activity

Steady10 roles · 3 in 30d

Department

Marketing

Data

Engineering

Product

Seniority

Senior

Junior

Intern

Manager

Mid

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About KRUU

KRUU, founded in 2015 and based in Bad Friedrichshall, Germany, provides event services across Europe, starting with photobooth rental and expanding to include photography and DJ booking. The platform connects event planners with service providers across multiple categories. The company operates in 51–200 headcount range and currently hires exclusively in Germany. Recent organizational work includes establishing product governance (OKR processes, dedicated product ownership) and expanding CRM capabilities, pointing to a maturing operations structure as the business scales geographically.

HeadquartersBad Friedrichshall, Baden-Württemberg

Company Size51–200 employees

Founded2015

Hiring MarketsGermany

Frequently Asked Questions

What is KRUU's tech stack?

Backend: PHP, Symfony, MySQL, Redis, Git, Docker, PHPUnit. Analytics: Metabase, Airbyte, Matomo, SQL. Marketing: Meta Ads, TikTok, Pinterest, Google Ads, Braze. Office: Microsoft Office, Google Workspace.

Is KRUU hiring engineers?

Yes. KRUU has 1 active engineering role open (10 total active roles as of last check). Hiring is currently limited to Germany.

Where is KRUU headquartered?

Bad Friedrichshall, Baden-Württemberg, Germany. Founded in 2015 with 51–200 employees.