KREWE Tech Stack

Direct-to-consumer eyewear brand scaling retail footprint and omni-channel operations

Retail Apparel and Fashion New Orleans, Louisiana 51–200 employees Self-Owned

KREWE is a New Orleans-based eyewear brand expanding aggressively across retail and e-commerce. The hiring surge (40 roles posted in 30 days, velocity accelerating) is heavily weighted toward sales (45 open positions) and design (8), while the tech stack tells a story of operational scaling: they're adopting NetSuite to centralize supply-chain and retail operations data — a classic signal of a brand hitting the ceiling of spreadsheet-based planning. Active projects around omni-channel order management, store openings, and optical program integration reflect a company in transition from a fashion-focused boutique model to a full-scale retail and optical operator.

Tech Stack 21 technologies

Core StackGoogle Ads Google Analytics AutoCAD SketchUp Revit Monday.com Klaviyo Meta Business Suite Microsoft Advertising TikTok Pinterest Snapchat Google Analytics 4 Meta Google YouTube Bing iPhone Instagram Attentive

AdoptingNetSuite

What KREWE Is Building

◆Challenges

Expanding brand presence in new territories
Integrating optical program into new locations
Expanding store footprint
Budget optimization
Scaling supply chain operations
Scaling enterprise systems
Meeting sales quotas
Improving manufacturing efficiency
Meeting sales targets
Scaling retail operations

▲Active Projects

Integrating optical program into new locations
Long-term retail roadmap
Establish single source of truth for operational performance
Los angeles store opening
Manage northeastern region sales for optical and fashion divisions
Netsuite implementation and migration
Fashion division sales in northeastern region
End-to-end omni-channel order lifecycle
Agile pmo and governance model
New store openings

Hiring Activity

Accelerating80 roles · 40 in 30d

Department

Sales

Design

Marketing

Ops

Finance

Operations

Product

Retail

Seniority

Mid

Junior

Director

Manager

Senior

C-Level

Lead

Notable leadership hires: Supply Chain & Manufacturing Director, Chief Financial Officer, Head of Talent Acquisition

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About KREWE

KREWE designs and manufactures sun and optical eyewear rooted in New Orleans aesthetic and craftsmanship. Founded in 2013, the brand operates 18 physical locations nationwide (flagship boutiques and Tiny House concept stores) alongside wholesale distribution through Bloomingdale's, Neiman Marcus, and Shopbop. The company employs 51–200 people and is currently executing a multi-front expansion: opening new locations (notably Los Angeles), rolling out optical programs across the store network, and scaling supply-chain operations to support growth. Marketing and brand presence lean heavily on social channels (Meta, TikTok, Pinterest, Instagram) and design tools (AutoCAD, SketchUp) that reflect both direct-to-consumer positioning and wholesale vendor relationships.

HeadquartersNew Orleans, Louisiana

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech is KREWE using for retail operations?

KREWE uses Meta Business Suite, Google Ads, and Klaviyo for marketing and customer engagement, plus Monday.com for project/workflow management. They are actively implementing NetSuite to centralize operational data and supply-chain visibility across stores and manufacturing.

Where does KREWE operate stores?

KREWE operates 18 locations nationwide, including flagship boutiques and Tiny House concept stores. Recent and active projects include a Los Angeles store opening and a long-term retail roadmap for additional market expansion, all hiring within the United States.