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KIWI Tech Stack

China-focused communications agency for hospitality and consumer brands

Public Relations and Communications Services Beijing, Beijing 51–200 employees Partnership

KIWI is a Beijing-based communications agency serving global and Chinese brands in hospitality, travel, and consumer sectors. The tech stack reveals a domestic-first operating posture: Xiaohongshu, Douyin, and Weibo dominate the platform mix, with Figma and Adobe for creative output and Feishu for internal operations. Hiring is heavily skewed toward marketing (19 roles) with minimal engineering (2 roles), indicating a services-delivery model rather than product development — consistent with their project focus on client communications plans, media strategy, and events. Current pain points include low engagement on Xiaohongshu and content visibility, suggesting active optimization work around platform-specific content performance.

Tech Stack 10 technologies

Core StackAdobe Illustrator Figma Xiaohongshu Douyin Weibo Excel TikTok Photoshop Feishu Microsoft Office

What KIWI Is Building

◆Challenges

Crisis management
Cross-industry collaboration opportunities
Improving stakeholder perceptions
Identifying stakeholders and issues
Developing communications plan
Low engagement on xiaohongshu
Poor content visibility
Kpi achievement challenge
Competitive media advertising landscape
Reducing bad debt risk

▲Active Projects

Communications plan development
Cross-industry collaboration projects
Maintain feishu docs and multi-dimensional tables
Major events for client
Original research and surveys
Develop new feishu system features
Media story development
Research and surveys for business proposals
Leadership 专访
Internal communication项目

Hiring Activity

Decelerating30 roles · 6 in 30d

Department

Marketing

19

Sales

5

Engineering

2

Design

1

Seniority

Senior

9

Mid

8

Director

5

Intern

2

Junior

2

Manager

1

Notable leadership hires: Account Director

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About KIWI

KIWI operates as a full-service communications agency based in Beijing, working with global brands and Chinese enterprises across hospitality, travel, and consumer markets. The agency offers integrated services spanning public relations, influencer marketing (KOL partnerships), social media management, brand strategy, events, and creative design. Their operational footprint is China-focused, with all hiring concentrated domestically and core platforms centered on Chinese social channels (Xiaohongshu, Douyin, Weibo, TikTok). The company is structured around account teams and campaign execution, with active projects ranging from crisis management and stakeholder perception work to original research and internal communications infrastructure using Feishu.

HeadquartersBeijing, Beijing

Company Size51–200 employees

Hiring MarketsChina

Frequently Asked Questions

What platforms does KIWI focus on?

Xiaohongshu, Douyin, Weibo, and TikTok dominate KIWI's platform strategy. They also manage digital campaigns and creative output via Adobe tools and Figma. All core platforms are China-native social networks.

What services does KIWI offer?

KIWI provides public relations, influencer marketing, social media management, brand strategy, events, design, and cross-platform creative campaigns. They specialize in hospitality, travel, and consumer brand communications.