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Kids2 Tech Stack

Global infant and toddler product brand portfolio with supply chain and go-to-market focus

Manufacturing Atlanta, GA 501–1,000 employees Founded 1969 Privately Held

Kids2 operates a portfolio of infant, baby, and toddler brands across 15 offices in four continents, serving 90+ countries. Active hiring leans heavily toward marketing and sales roles (9 of 12 open positions), paired with concurrent work on go-to-market strategy, field sales team building, and regional growth planning—indicating a push to accelerate revenue and market expansion. Supply chain optimization and inventory management feature prominently in their project and pain-point lists, reflecting operational scaling challenges typical of consumer goods businesses managing global distribution.

Tech Stack 12 technologies

Core StackAWS SAP Power BI Python Microsoft Office Salsify Excel SQL PowerPoint Word Amazon Marketing Cloud Amazon Ads

What Kids2 Is Building

Challenges

  • Inventory management
  • Achieving profitable sales and share growth
  • Optimizing supply chain fulfillment
  • Managing distribution partners
  • Expanding market coverage
  • Opening new accounts
  • Increasing brand visibility
  • Controlling allowances and expenses within budget
  • Driving supply chain efficiencies
  • Inventory shortage issues

Active Projects

  • Go-to-market strategy for new product launches
  • Supply chain optimization via s&op
  • Pricing and promotion tactics
  • Build and lead a field sales team
  • Develop regional growth plan
  • Develop long-term strategic growth plans
  • Pricing and portfolio channel strategy
  • Annual and ongoing customer forecasting
  • Process improvement for customer scorecard
  • Short-term shipping initiatives during shortages

Hiring Activity

Accelerating10 roles · 7 in 30d

Department

Marketing
5
Sales
4
Ops
2
Product
1

Seniority

Mid
7
Manager
2
Senior
2
Junior
1
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About Kids2

Kids2 is a consumer goods manufacturer headquartered in Atlanta, Georgia, with a 55-year history in infant and early-childhood product design. The company operates a portfolio of brands—including Baby Einstein, Bright Starts, Ingenuity, Summer, and SwaddleMe—distributed globally across 90+ countries through multiple channels and distribution partners. With 501–1,000 employees spread across 15 offices on four continents, Kids2 serves families and retailers through both direct sales and partner networks. Current strategic focus areas include supply chain efficiency, pricing optimization across channels, inventory management, and geographic expansion in priority markets.

HeadquartersAtlanta, GA
Company Size501–1,000 employees
Founded1969
Hiring MarketsJapan, France, Canada, United States, China, United Kingdom

Frequently Asked Questions

What tech stack does Kids2 use?

Kids2 operates on Microsoft Office, AWS, SAP, Salsify, Power BI, SQL, Python, Amazon Marketing Cloud, and Amazon Ads—a mix of enterprise resource planning (SAP), data analytics (Power BI, SQL), and first-party ad platforms.

Where is Kids2 headquartered?

Kids2 is headquartered in Atlanta, Georgia, but operates 15 offices across four continents and actively hires in six countries: United States, Canada, United Kingdom, France, Japan, and China.

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