Performance marketing agency specializing in multi-channel paid advertising
Keywordio is a Stockholm-based performance marketing agency running campaigns across Google Ads, Meta, TikTok, Pinterest, and Bing. The stack reveals a lean, client-facing operation: heavy reliance on platform native tools (Ads Manager suites) plus Google Data Studio dashboards via Funnel.io for reporting, with React/Redux on the front end. A 1:5 engineering-to-marketing ratio and current work on front-end architecture suggests they're building internal tooling to automate and scale repetitive campaign tasks — directly addressing their stated pain point of reducing manual overhead.
Keywordio delivers managed performance marketing services for mid-market clients, with expertise in search (Google, Bing) and social paid channels (Meta, TikTok, Pinterest). The company operates from Stockholm with 11–50 staff, mostly marketing practitioners and a small engineering team. Current project work focuses on paid social strategy execution, campaign reporting dashboards, and front-end infrastructure — typical of an agency maturing from manual client work toward in-house tools that improve margins and reduce billable toil. Hiring is steady across both Sweden and India, with a seniority mix spanning interns through senior roles.
Google Ads, Bing Ads, Meta (Facebook & Instagram), TikTok, Pinterest, and Snapchat. Campaign management uses platform-native Ads Manager interfaces plus Google Analytics 4 and Google Tag Manager for measurement.
Google Data Studio connected to Funnel.io for dashboard automation, plus Google Analytics 4, Excel, and HubSpot for client reporting and internal workflow.
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