Ken Garff Automotive Group Tech Stack

Multi-state automotive retail group with 50+ dealerships

Retail Motor Vehicles Salt Lake City, Utah, United States 1,001–5,000 employees Founded 1932 Privately Held

Ken Garff operates a regionally distributed dealership network across six states, running a sales-led hiring surge (71 of 162 active roles in sales) while investing in operational analytics. The tech stack reveals a classic automotive retail shape—Workday for HR, CRM for customer management, Domo for BI—but the pain-point pattern (fleet growth, inventory accuracy, used-car profitability, parts efficiency) shows the organization is wrestling with margin compression in a shifting car-buying market. Recent brand repositioning around transparency and customer trust aligns with hiring velocity in sales and operations.

Tech Stack 11 technologies

Core StackWorkday Google Analytics Microsoft Office CRM Domo SQL Excel Google Tag Manager HTML CSS

What Ken Garff Automotive Group Is Building

◆Challenges

Grow fleet department
Employee retention and performance
Identifying problem areas
Improving parts department efficiency
Reducing backorder delays
Ensuring inventory accuracy
Optimizing vehicle acquisition cost
Reducing reconditioning costs
Improving used car profitability
Managing in-kind donations

▲Active Projects

Develop new commercial prospects
Training program
Employee engagement program
Secure fleet business through bidding
Enterprise reporting platform
Dealership operational reporting
Bi platform in domo
Student conferences and program launches
Women who succeed mentee events
Regional esports and technology competitions

Hiring Activity

Accelerating160 roles · 140 in 30d

Department

Sales

Ops

Service

Finance

Support

Logistics

Manufacturing

Marketing

Seniority

Junior

Mid

Manager

Senior

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About Ken Garff Automotive Group

Ken Garff Automotive Group operates more than 50 dealership locations across Utah, Texas, Iowa, Nevada, Michigan, and California. The company sells new and used vehicles, manages parts and service departments, and handles fleet business. Founded in 1932, the group employs 1,001–5,000 people and uses Workday for payroll and HR, a CRM system for customer relationship management, and Domo for reporting and analytics across dealerships. The organization is actively hiring across sales, operations, and service roles, with notable internal initiatives in employee engagement, commercial prospect development, and fleet acquisition.

Company Size1,001–5,000 employees

Founded1932

Hiring MarketsUnited States, India, Peru

Frequently Asked Questions

What is Ken Garff Automotive Group's tech stack?

Ken Garff uses Workday for HR and payroll, Microsoft Office and Google Tag Manager for digital operations, a CRM for customer management, Domo for business intelligence reporting, and standard web technologies (HTML, CSS, SQL). Excel and Google Analytics support reporting workflows.

Where does Ken Garff Automotive have dealerships?

Ken Garff operates more than 50 locations across six states: Utah, Texas, Iowa, Nevada, Michigan, and California. The group also hires in India and Peru for back-office operations.