Customizable greeting cards and stationery sold via direct-to-consumer e-commerce
Kartenliebe runs a print-on-demand e-commerce shop for personalized cards and decorative items, built on PHP + Symfony with AWS infrastructure. The hiring mix is heavily skewed toward marketing (7 roles) and design (6), with only 1 engineering hire active — a signal that growth is being driven by customer acquisition and content production rather than platform scaling. Current priorities span social-media expansion (TikTok, WhatsApp), CRM unification, and loyalty mechanics, suggesting the company is moving from a pure e-commerce play toward retention and community.
Notable leadership hires: Product Lead, Team Lead Customer Service
Kartenliebe is a Munich-based e-commerce platform founded in 2019 that sells customizable greeting cards, invitations, and stationery. The company operates as a vertically integrated business — design, software, production, and fulfillment all in-house. The product portfolio centers on individualized designs, multiple formats, and premium paper stock aimed at customers capturing personal moments. The founding team has prior e-commerce experience from a parent organization (myposter), which informs product and operational strategy. The company is actively hiring across marketing, design, and leadership roles in Germany.
PHP, Symfony, Doctrine, Composer on the backend; AWS (SQS, Lambda), RabbitMQ, Redis for infrastructure; Kubernetes for orchestration; Figma, Photoshop, Illustrator for design; Datadog for monitoring; GitHub for version control.
WhatsApp newsletter integration, online shop UX redesign, TikTok account launch, loyalty program development, multi-channel CRM expansion, email automation, and AI plugin integration.
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