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JustPlay Tech Stack

Adtech infrastructure for play-to-earn gaming with first-party games and automated payouts

Entertainment Providers Berlin 51–200 employees Founded 2020 Privately Held

JustPlay operates the full stack of rewarded mobile gaming: advertiser demand, player offerwall, payouts, and proprietary games. The tech stack is analytics-heavy (BigQuery, Snowflake, Looker, Tableau, Metabase, XGBoost) and game-focused (Unity, Kotlin), but hiring is bottlenecked — only 2 roles posted in the last 30 days across 18 open positions, with product roles (8) outnumbering engineering (1). This mismatch between the complexity of scaling a multi-title games portfolio and minimal engineering velocity signals internal constraint on technical scaling.

Tech Stack 29 technologies

Core StackAsana Firebase Python Pandas NumPy Looker Tableau Metabase BigQuery Snowflake Kotlin Figma Amplitude Iterable Braze Adobe Premiere Pro After Effects Adobe Illustrator Google Workspace Notion Unity SQL XGBoost GCP Google Colaboratory Jupyter Handlebars HTML/CSS Photoshop
AdoptingUnity

What JustPlay Is Building

Challenges

  • Scalable iteration and improvements across many titles
  • Improving player retention
  • Balancing in-game economies
  • Level up portfolio to industry leading publisher
  • Optimizing monetization
  • Retention through rewards
  • Player experience improvement
  • Scaling engineering organization
  • Strengthening technical foundation
  • Existing systems

Active Projects

  • Live event tool integration
  • Development lifecycle of large portfolio
  • Game acquisition roadmap
  • Internal games roadmap
  • Feedback training initiatives
  • Strengthening employer branding efforts
  • Tooling and workflow improvements
  • A/b testing of meta features
  • Experimentation roadmap
  • User journey simulation

Hiring Activity

Minimal20 roles · 2 in 30d

Department

Product
8
HR
3
Marketing
2
Design
1
Engineering
1
Games
1
Ops
1

Seniority

Senior
6
Director
3
Intern
3
Mid
3
Lead
1
Manager
1

Notable leadership hires: Game Director

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About JustPlay

JustPlay Engine is an adtech company that monetizes mobile gaming by connecting advertiser demand directly to player rewards. The company owns and operates the JustPlay app, runs first-party mobile games where players earn cash, and handles the full transaction loop — ad fulfillment, offerwall management, and automated payouts. Founded in 2020 and headquartered in Berlin, JustPlay employs 51–200 people. Core business units include product development, games operations, marketing, and design, with active hiring in Germany and Cyprus.

HeadquartersBerlin
Company Size51–200 employees
Founded2020
Hiring MarketsGermany, Cyprus

Frequently Asked Questions

What tech stack does JustPlay use?

JustPlay runs on GCP, BigQuery, Snowflake, and SQL for data; Python, Pandas, NumPy, and XGBoost for analytics; Unity and Kotlin for game development; and Looker, Tableau, Metabase for BI. Marketing stack includes Amplitude, Iterable, and Braze.

Where is JustPlay headquartered?

JustPlay is headquartered in Berlin, Germany, and actively hires in Germany and Cyprus. The company was founded in 2020 and is privately held.

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