Adtech infrastructure for play-to-earn gaming with first-party games and automated payouts
JustPlay operates the full stack of rewarded mobile gaming: advertiser demand, player offerwall, payouts, and proprietary games. The tech stack is analytics-heavy (BigQuery, Snowflake, Looker, Tableau, Metabase, XGBoost) and game-focused (Unity, Kotlin), but hiring is bottlenecked — only 2 roles posted in the last 30 days across 18 open positions, with product roles (8) outnumbering engineering (1). This mismatch between the complexity of scaling a multi-title games portfolio and minimal engineering velocity signals internal constraint on technical scaling.
Notable leadership hires: Game Director
JustPlay Engine is an adtech company that monetizes mobile gaming by connecting advertiser demand directly to player rewards. The company owns and operates the JustPlay app, runs first-party mobile games where players earn cash, and handles the full transaction loop — ad fulfillment, offerwall management, and automated payouts. Founded in 2020 and headquartered in Berlin, JustPlay employs 51–200 people. Core business units include product development, games operations, marketing, and design, with active hiring in Germany and Cyprus.
JustPlay runs on GCP, BigQuery, Snowflake, and SQL for data; Python, Pandas, NumPy, and XGBoost for analytics; Unity and Kotlin for game development; and Looker, Tableau, Metabase for BI. Marketing stack includes Amplitude, Iterable, and Braze.
JustPlay is headquartered in Berlin, Germany, and actively hires in Germany and Cyprus. The company was founded in 2020 and is privately held.
Other companies in the same industry, closest in size