Personalised jewellery and lifestyle gifting brand with dual labels
Joma Jewellery and Katie Loxton operate as two complementary brands under one structure: Joma focuses on collectible bracelets and personalised charm pieces, while Katie Loxton extends into accessories, handbags, and home fragrance. Both emphasize affordable luxury through heavy personalization. The tech stack is light (Excel, Power BI, Figma, Adobe suite, social media) and design-heavy hiring (4 roles) paired with marketing (4 roles) signals a product-led, direct-to-consumer operation. Active projects spanning wholesale expansion, new store openings, and demand forecasting indicate growth beyond their core e-commerce and gifting channels.
Joma Jewellery was founded in 2008 by Katie and Geoff Loxton to create occasion-based jewellery celebrating moments in life; Katie Loxton launched in 2015 as a complementary line for personalised fashion and lifestyle accessories. Both brands are headquartered in Banbury, Oxfordshire, with all designs created in-house and manufacturing distributed globally. The product portfolio spans jewellery, handbags, stationery, and home fragrance, all offering personalization options including embroidery, initial charms, and custom packaging. The company operates at 51–200 employees and is pursuing simultaneous growth across wholesale distribution, physical retail expansion, and international market entry while managing inventory complexity and supply chain logistics.
Banbury, Oxfordshire, United Kingdom. The company was founded in 2008 and both brands design products in-house from this location.
Core tools include Excel, Power BI for analytics, Figma for design, Adobe Creative Suite (After Effects, Photoshop, Illustrator), and Meta/TikTok/Pinterest for social commerce and marketing.
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