Event activation and experiential marketing for national brand campaigns
JetFuel is a 11–50-person creative shop in New York built around live experiential marketing, product sampling, and national event activations. The stack is pure creative tools (Adobe suite, Asana, monday.com) with no analytics or measurement infrastructure visible—typical of agencies where creative output and project management matter more than data pipelines. Hiring is concentrated in design (4 roles) with senior creatives leading; the team is actively scaling experiential programs and new business development while managing account retention and client expectation gaps.
Notable leadership hires: Group Creative Director, Art Director
JetFuel operates as a brand activation agency, designing and executing live experiences, product sampling programs, and mobile tour campaigns for national brands. Founded in 2016 and based in New York, the company positions itself between startup agility and traditional agency craft. The business model centers on account-based work: national event activations, in-field marketing programs, and breakthrough content creation that drive brand discovery and connectivity. The team operates across design, marketing, creative production, and finance, with active hiring in Canada and the United States.
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Office (Word, Excel, PowerPoint), and project management tools (Asana, monday.com).
Live brand activations, experiential event marketing, national mobile tour programs, and product sampling campaigns. The company also develops new business programs and activation strategies for national brands.
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