AI-powered consulting for pharmaceutical and e-commerce go-to-market
Jestep is a 10-person consulting firm in Chengdu integrating generative AI (GPT, Stable Diffusion, PyTorch) into sales and marketing strategy work. The stack reveals applied AI use—not just advisement—across client campaigns and internal tooling. Heavy sales and marketing hiring (7 of 8 open roles) against a single engineer signals they're building or scaling AI-assisted consulting delivery, likely for pharmaceutical and e-commerce clients navigating product launches and channel expansion.
Jestep provides business consulting and AI-driven marketing strategy to clients in pharmaceuticals and e-commerce, primarily across Chinese platforms (JD.com, Alibaba, Pinduoduo). The firm works on go-to-market planning, brand positioning, sales channel expansion, and campaign execution. Current client work includes nationwide promotion strategies for pharmaceutical products and strategic planning for e-commerce sellers. The organization operates from Chengdu with a small, senior-heavy team (four managers, one director) focused on sales delivery and marketing execution.
Jestep's stack includes GPT, Stable Diffusion, Hugging Face, PyTorch, LoRA, and RAG — applied to marketing campaign design, content generation, and sales analytics for pharmaceutical and e-commerce clients.
Jestep focuses on pharmaceuticals (new drug launches, nationwide promotion) and e-commerce (channel strategy on JD.com, Alibaba, Pinduoduo), with ongoing work in brand building and sales process optimization.
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