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italki Tech Stack

Global language learning marketplace connecting 10M+ learners with 30K+ teachers

Internet Marketplace Platforms Madrid 51–200 employees Founded 2007 Privately Held

italki operates a two-sided marketplace for synchronous language instruction, powered by a consumer tech stack (React, React Native, Python, JavaScript) and sales infrastructure (HubSpot, Salesforce). Active hiring skews senior across marketing and engineering with explicit focus on Polish market localization and AI-driven search visibility, suggesting expansion into new geographies and AI-assisted content discovery. Internal friction around localization cycles, HR process accuracy, and B2B sales expansion indicates the organization is scaling operational complexity faster than process maturity.

Tech Stack 28 technologies

Core StackReact Webpack HubSpot Salesforce Python JavaScript Java MySQL Swift React Native WordPress Power BI Instagram X YouTube LinkedIn TikTok Meta Twitch Discord Objective-C C/C++ Xcode iOS SDK Elementor Google Analytics 4 Looker Studio Excel

What italki Is Building

◆Challenges

Localizing product features
Chronic system issues
Ensuring compliance with company policies
Improving hr process accuracy
Recruitment cycle efficiency
Expanding corporate language training business
Increasing b2b sales
Improving ai search visibility
Increasing brand citations
Optimising content for ai-generated answers

▲Active Projects

Localizing product features for polish market
Develop influencer marketing strategy for polish audience
Analyze campaign performance data
Ai search and geo audits
Dashboard development for ai platform performance
Playbook creation for ai-optimised content

Hiring Activity

Decelerating10 roles · 2 in 30d

Department

Marketing

4

Engineering

3

Support

2

HR

1

Product

1

Sales

1

Seniority

Senior

6

Mid

5

Junior

1

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About italki

italki is a Madrid-based language learning marketplace founded in 2007, now operating across two office locations in Madrid and Shanghai. The platform connects over 10 million learners with more than 30,000 teachers spanning 180 countries, delivering 1-on-1 and group-class lessons entirely online. The company operates a consumer marketplace (Instagram, YouTube, TikTok, Discord) alongside enterprise sales channels (HubSpot, Salesforce), with active efforts to expand corporate language training and B2B customer acquisition. Current product roadmap includes AI search improvements, localized feature builds for emerging markets, and influencer marketing strategies tailored by region.

HeadquartersMadrid

Company Size51–200 employees

Founded2007

Hiring MarketsSpain, Poland, Belgium

Frequently Asked Questions

What tech stack does italki use?

React and React Native for front-end; Python and JavaScript for backend logic; MySQL for data storage; iOS SDK and Xcode for native mobile; HubSpot and Salesforce for sales/marketing ops; Google Analytics 4, Looker Studio, and Power BI for analytics.