iProspect Tech Stack

Global performance-marketing agency orchestrating multi-channel campaigns at scale

Advertising Services London 5,001–10,000 employees Founded 1996 Public Company

iProspect operates a 8,000-person media and performance agency under the dentsu holding, spanning 93 markets with a tech stack built around Google (Ads, Analytics 4, Search Console), Meta, and programmatic buyers like DV360 and Criteo. Their active hiring leans heavily into marketing and planning roles at senior/director levels, paired with adoption of Python and automation tools (Zapier, Google Apps Script)—indicating a shift toward internal efficiency and data engineering as campaign complexity grows. Top pain points cluster around media-mix optimization, budget efficiency, and integrating global strategy with local execution, a classic scaling challenge for federated agencies.

Tech Stack 21 technologies

Core StackGoogle Ads WordPress Shopify AWS Python Zapier Meta Ads Manager DV360 TikTok Ahrefs Semrush Google Search Console Google Analytics 4 Screaming Frog Looker Studio Excel Data Studio Criteo Meta Microsoft Office Google Apps Script

AdoptingPython Zapier Google Apps Script

What iProspect Is Building

◆Challenges

Unlocking efficiency
Optimizing media mix
Integrating global and local planning
Optimizing multi-channel performance campaigns
Budget efficiency
Forecasting accuracy

▲Active Projects

International campaign architectures
Clustered regional media plans
Market enrichment of centrally developed plans
Propensity audience frameworks
Funnel transformation initiatives
Cross market and cross channel media campaigns
Media campaign go live
Campaign performance analysis
Multi-channel performance campaigns
Advanced optimization strategies

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing

Consulting

Data

Sales

Support

Seniority

Senior

Director

Junior

Manager

Mid

Notable leadership hires: Planning Director, Strategic Planning Director

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About iProspect

iProspect is a global digital-first media agency owned by dentsu, delivering search, display, paid social, and performance marketing for enterprise brands across 93 countries. The firm operates as a managed-services model: clients brief campaigns, iProspect's planning and execution teams architect regional media plans (with centralized market enrichment), launch campaigns, and optimize performance using proprietary audience frameworks and attribution modeling. The organization scales through specialized capability pods (search, social, audience insight, analytics) and coordinates cross-market, multi-channel initiatives. Revenue is derived from media planning, buying, and optimization services; clients span luxury goods, FMCG, retail, and tech.

HeadquartersLondon

Company Size5,001–10,000 employees

Founded1996

Hiring MarketsFrance, United Kingdom, Singapore, Germany, Lithuania, United Arab Emirates

Frequently Asked Questions

What tech does iProspect use for media buying and analytics?

iProspect relies on Google Ads, Meta Ads Manager, DV360, Criteo, and TikTok for buying; Google Analytics 4, Looker Studio, and Ahrefs for analysis; and Semrush for SEO tracking across campaigns.

Where is iProspect headquartered?

London, United Kingdom. Founded in 1996 and acquired by dentsu, iProspect operates as a public company subsidiary with staff across 93 global markets.